5 Local SEO Search Tips For Small Business Success

Search engine optimization (SEO) used to be a very black and white practice. But, due to Google’s constant tweaks and updates, SEO is now a much more sophisticated process.

While many businesses are turning to search engine optimization (SEO) experts to help them get found online, not all small businesses have the budget for professional assistance. This doesn’t mean you should skip this important step in your marketing strategy, however. There are several simple steps you can take to improve your SEO and start showing up on the first page of the results.

1. Make sure your business name is consistent across the Internet.
 

If you are starting a new business, the first thing to do is to register your business name as a domain name, which you can do on sites like Domain.com or NameCheap.com. You also want to make sure that your business name is consistent across the Internet. You can do this by registering each domain separately with an individual name, or, better yet, creating a web address for your business that connects to all of them. The more you think about this, the better. Web addresses are simply the name of your website. The name of the company becomes your website’s address. Without it, you have no presence or way for people and search engines to find your websites.

In this article, I am going to show you how easy it is to create a fully functioning web address for your business. It is faster than registering a domain, and, at times, the most effective way to get your name out there.

Here’s a breakdown of what you will need:

Let’s get started. First, let’s create a new GoDaddy account (or use my old one). It doesn’t matter if you are using WordPress, Joomla, or another CMS. When creating your account, go through every option. I suggest taking time to understand every option and how their features work. I initially created mine under their design approach (back in the days, when GoDaddy was known as Go.com).

Under the website address you create, you will be able to select whether you want your business’s primary domain (i.e., your company website) to be listed inside the address. Personally, I like to have everything listed under a single registration, but any design makes your life easier when you’re starting. And you can always add subdomains later, for additional subheadings, press releases, etc.

Now, select your country as the location of your server.

You also want to choose whether you want hosting for all websites, or text editors, databases, and spreadsheet software.

2. Claim local listings on business directories and Google+ pages.
 

Doing this will help you build backlinks to your website and improve your SEO. It’s also a good way to get started with social media.

When you start building backlinks, it will take time. So be patient. But when you’re done, you’ll know when to expect good backlinks. Google will act fast to remove bad links. To get started, search for your company’s name and institute a link audit at the end of the month. Then, when you have backlinks, make sure to optimize them.

These days, most linker tools collect data on the links pointing to your site. But it is still tedious work. To reduce administrative chores with link building, set up Google sheets and work directly with them.

The beauty of this tool is that you don’t have to do anything other than selecting your domain and linking it to your sheets. And Google will do the work for you. Set up your sheets to capture links pointing to your page and get data collected by Google spiders. You can also import the previous month’s data.

When you have enough data, link checking will become effortless. It comes in handy when you experience mysterious and no-longer-suspected backlinks from unrelated domains.

If you don’t mind setting up several sheets and optimizing only one, go for it. The best is to optimize all links pointing to a page from Google’s index. When the webmaster changes their domain (example.com becomes a subdomain of example.com), permanent links and snippets will be removed. Remember that internal links are not indexed even if they point to external domains. But this does not apply to links from your company website.

Google’s measuring the Performance of Websites tool places links on websites. But you can add a Measuring the Performance of Your Site link to them. This will create a link that points to your site that Google spiders will be able to discover.

3. Build relationships with other local businesses to increase your ranking and reputation for quality service.

Talk to other local businesses, find out what they’re doing, and offer to help them. This is a win-win situation because you’ll be helping someone else and you’ll get to see what everyone else is doing. You can’t be good at your business if you don’t know what everyone else is doing.

4. Optimize your website content for local keywords, and use Meta tags to optimize listing visibility on search engines like Yahoo! And Bing.
 

Search engines like Yahoo! and Bing make it easier than ever to reach customers looking for your products and services. To get your site to the top of the search results, you need to optimize your site content.

SEO (Search Engine Optimization) means ensuring your content is ranked in the most competitive search engine categories so a potential customer can find and click on your website. Any content on a website adds to its usefulness, no matter how low-quality or irrelevant. Therefore, search engines consider a vast number of factors when deciding if your site is useful to the searcher.

Top content writing isn’t easy. I’m not saying it’s easy for you and I’m not saying you can’t write great content. You can, but it’s not easy. Here are some things I wish I’d known before starting to write big site content and rank on search engines.

Before I formalize anything, I need to remember that a search engine’s evaluation process is entirely subjective, which means if I say a post is written well, this could be perceived as a personal opinion. 

Myths about SEO abound, and it can be difficult to know which advice to take with a grain of salt. Finding a writer whose work you can consistently resonate with is never a bad idea.

When I discussed writing in my last article, I mentioned how the articles I write often go on for long periods and explore diverse subjects.

Is writing a 600-word article a waste of time on a search engine? Probably.

There are two schools of thought on how long a blog post should be. Some argue a blog post of 1,600 words is best because it makes the post usable on a search engine. I share the same thinking.

5. Use social media like Twitter, Facebook, LinkedIn, and Google+ to build relationships with potential customers in your area of expertise.
 

Social media is a great way to build relationships with the people who are most likely to buy from you. It’s important to build trust and relationships with these people so that they will purchase from you when the time comes. Social media is just the beginning of a long-term relationship that hopefully leads to future sales.

  • Leverage Twitter, Facebook, LinkedIn, and other social channels to market yourself. Use hashtags to search for related posts. Topics: 7. Develop an email list. Snov.io is a great option for email (use an email service provider). You can create drip marketing with newsletters.
  • Develop an email marketing strategy. The first point is a strategy to go after a specific buyer persona and target them with emails specifically. The second point is creating a drip email marketing strategy.
  • Influencer marketing is a great way to leverage money and authority to promote your business. You can create timed and branded influencer posts that allow your content to be promoted.
  • Develop and maintain your social media presence. As a business owner, you need to be constantly present (not just with the occasional post). High-quality content should be shared consistently.
  • Post frequently. Share content that is quality, easy to share, and above all impactful. Buffer is a great option to schedule your content to post.
  • Repeat business growth hacks. As a seller, it’s easy to feel overwhelmed and discouraged. Use these tips to keep on hustling.
  • Ironically, doing these things on your own will not make you a business owner. It will take a community and commitment from others to start, run, and succeed. If you need further help or guidance. Reach out to programs such as mentorship programs at local businesses or the local educational programs.
  • LinkedIn has a profile for every business association in the world.

This article was written to help small businesses to help grow their online presence, get more exposure and generate more sales. As a small business doesn’t always have a ton of marketing funds it’s important to leverage the free or low-cost tools available to them.

About MySource

MySource takes a consultative and process driven approach to the virtual assistant and outsourcing needs of our customers. We employ a dedicated team of skilled professionals which is supported and overseen by a well qualified management team. This collaborative approach ensures the successful integration of our team with that of your team.

Author: Jason A Ellis – VP of Marketing for MySource Solutions

Contact Us by Phone: 844-468-3330 or Email: Info@MySourceSolutions.com

 

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