Benefits of Video Marketing
Video marketing is nothing new; indeed, 2016 has been called the year of video by some, and videos have been around for quite a while. However, availability is relatively new for more than just large companies.
Everyone, from individual influencers to large corporations, peppers the Internet with clips promoting products, services, personalities, and more. Still, you might be interested in using video for marketing small businesses, but what about small businesses? In this post, we discuss how video marketing can help your business and the benefits it can bring by encouraging you to include video in your marketing plan.
Video marketing does much of the work that traditional marketing used to do, but in a much more efficient way than traditional advertising.
We human beings are visual creatures, and we cannot help being drawn to moving images, whether it is a cat jumping out of a box or a company offering a service. Instead of getting lost in the crowd, you want your company to stand out from the competition. One of the best ways to grow your customer base is to help more people figure out what is being done. Read on to learn more about visual marketing tools and how they can help your business.
Once you have identified and established your brand, you need to bring out the word, and videos can quickly communicate what your core values are. By providing your potential customers with an entertaining and instructive video that informs them about your business and helps them remember your name, you will intensify your contact with them. The more places they can learn about you, the more likely they are to turn out to be paying customers.
You could say that you already have it, and that is a great start, but the further spread of the word makes it easier for companies to be perceived as your business and to select you over their competitors.
YouTube is the second largest search engine, but that’s just the top dog; numerous other websites, including many social media platforms, make you a video star.
Companies that live and breathe their brand have been very successful with their marketing, and a simple video that shows who you are can be an effective way to give your company name a face and personality. If you don’t use video for marketing, you miss the opportunity to expand your reach and engage your audience. Some of the most effective disruptors (think of the Dollar Shave Club) reach an audience by being unique, but that doesn’t mean you have to come up with clever marketing tactics to be effective.
The days of Vine are over, but the video continues with a growing share of social media content. There are hundreds of thousands of videos on YouTube, Facebook, Twitter, Instagram, and Pinterest, to name a few, and they live and breathe video marketing.
Facebook gives high priority to video content because they know that users want it; after all, videos are the most shared content on social media.
More than links, pictures, or plain text, videos have the best chance of being shared with your followers. Marketing is about showing potential customers that you understand their concerns and can solve their problems. You like to share content that entertains and moves your friends, and videos have a better chance of doing so. To learn more about how to post videos on Instagram and Facebook, dip your toes in marketing with video on social media.
The best way to build relationships is through personal interaction, but that’s just not realistic as your business grows. All the time in the world is not enough time to meet potential customers in person and gain their trust. Personal interaction is the best way to build relationships.
Fortunately, you can capture this feeling in the form of video content, and even better, it is available 24 hours a day.
Video marketing can help your small business by building long-term relationships with your customers before they ever meet you. Customers gain more trust in your brand when they see your team, products, and videos.
Trust is vital for any small business, but some small businesses are at a disadvantage when it comes to video marketing. The barrier to entry is simply too high, and it can be there for you if you can’t or can’t.
Fortunately, video content production offers a number of benefits for small businesses, especially those with limited budgets and resources. Below is a list of some of the benefits of video marketing for your small business, as well as some tips and tricks for success.
I’m very fond of videos, so I’ll stick around to see how the video plays out, but I’m sure you’ll do the same.
When you view a video on your site, Google interprets it correctly as providing valuable information that your visitors want. Google uses on-site time to see if you’ve delivered what visitors are looking for when they search for a particular term or phrase. This can help you move up the search results rankings and be part of Google’s search engine optimization (SEO) strategy for your business.
Mobile phones are increasingly becoming the main method of accessing information online, and with better technology and higher bandwidth, video is now suited for mobile marketing. Video content on mobile devices can be viewed in real-time, so you know your audience is getting the full experience. When you watch a video on a desktop, it is effective because the audio component can relay the message even if the user does not fully visualize it.
If you are trying to learn more about your product or service, you will want to learn all the details quickly in an easy-to-use presentation. Video is a great way to communicate with potential customers, and in just a few seconds you can grab their attention and explain who your business is and why they should care.
Can you do this in writing, and can it be done in a video format in less than a minute and a half or in just a few seconds?
Video marketing is not just an intangible benefit, it can lead to significant financial gains for you and your business, especially in the form of higher profits.
With a little planning, you can make a decent video on your phone and increase your sales by 80% by adding an explanatory video to your landing page.
Customers do not expect their online videos to be of blockbuster quality; in fact, they prefer simple clips that do a solid job of explaining a product or service, rather than a polished, high-budget production that doesn’t say much. Videos, on the other hand, attract attention, and it is too easy for your audience to scroll directly to a banner or sidebar ad, so these elements tend to mingle for a while.
Video ads can captivate your audience and allow you to achieve a lot in less time, so start with your first video today. Video marketing has been around since the invention of television, and video content continues to grow and there is no sign of slowing down. Online videos create a level playing field and are available to small businesses to market their business. This not only attracts more visitors to your website but also prepares them for a purchase.