Marketing

Product Management: Understanding what is product management

what is product management

Product management is a field that is often misunderstood and misrepresented. However, the product managers are one of the most important positions within any organization as it ensures the success of all other departments and functions. The product manager is typically responsible for developing a product strategy from conception to production, overseeing all aspects involved …

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Digital Marketing in 2021: What Are the Challenges Ahead for Marketers?

Challenges Ahead for Marketers

The Marketing industry has undergone a dramatic shift in the past decade. Marketing professionals have seen their jobs change from one focused on advertising to one that is customer-centric and data-driven. Marketing challenges are mounting as marketers try to keep up with evolving technology, increased competition, changing consumer behavior, and other factors. Marketing will be …

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Unleash the Power of Social Proof: Making Marketing Strategies More Effective

Social Proof Examples

Social proof is the idea that consumers will adopt behaviors according to what other people are doing. What this means for marketers and entrepreneurs, is that social proof can be used as a strategic marketing tool! In this article, we’ll explore three types of social proof- implicit, explicit, and perceived- and provide you with examples …

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