How To Get More Views On LinkedIn
Unfortunately, this is a common problem for entrepreneurs trying to expand their personal brand on LinkedIn. You put so much effort into a piece of content and no one sees it, but it doesn’t have to be that way.
Its visibility has generated well over 100,000 views, including deals with Fortune 100 companies, and it’s all organic. Her LinkedIn content has been viewed more than 1.5 million times in the past month alone, according to LinkedIn.
I’ve never spent a penny on paid advertising on LinkedIn, so what can you do to get this kind of exposure on the world’s most popular social network?
But what if you can get thousands of views in hours or even days with just a few clicks on a single post?
Status updates have 1,300 characters, which is about 250-300 words, so I’m not sure why LinkedIn pays more attention to status updates than to articles. This means you can spend a lot less time creating content that has a much wider reach.
People only see the first sentence or two of your post as they scroll through it, so make sure you captivate them with your first status updates. Write one or two sentences or paragraphs and feed them in at lightning speed, and they scroll through your updates in no time. If those first sentences don’t grab your attention and prompt you to tap “See More,” stay in the dust of your update for a while.
The reason is simple and it is one of the most important factors for the success of any social networking site:
Most people consume their LinkedIn content on their phones, and reading huge blocks of text on a smartphone is no fun. Short paragraphs keep the reader on his toes and are easy to read and digest.
If you want people to read the entire article, keep the paragraphs short and concise, but don’t put a link in your status update. Put it instead in the first comment, then in the second and so on until the end of the article.
That was my first experiment when I first tried to get more reach on LinkedIn, and the results blew me away. I immediately went from 100-200 views on my posts to 5,000 views per post. My best guess is that they don’t want people to leave the platform, so why do they restrict access to status updates without links?
If you have a link you want to share, make sure you place it in the first comment of your post. Make sure people know where to find the link at the end of the post, and if you can’t, post a second comment with the same link.
The types of contributions you will see below have expanded and triggered a huge commitment, and there is a good chance that this will work for you too.
I don’t use this approach very often, but every time I do, it becomes incredibly committed to me. Take the opposite stance to a widely held belief and share a story about a critical moment in your career or a lesson you have learned. Being authentic and vulnerable will appeal to your readers and encourage engagement. Share what you have written at a crucial moment in your life, be it about your personal journey, your work or your family life.
When I posted a status update asking my network to comment on their questions for my podcast, I was inundated with comments. I asked them questions about my expertise, and they left comments on all my questions and podcasts.
Sometimes I reply to the comments and ask them to follow up on their thoughts, and sometimes I reply to the post in the comment. My posts appear in several conversations, starting with a comment on a status update. Add your questions to your content calendar and make sure you include them in your comments.
Sometimes I just reply with a smiley face or a punch emoji, but the answer is long. The more you engage with commentators, the more visibility you get about your status, even if you don’t.
I hate relying on algorithms to deliver my content to people I know will benefit from it, so I don’t rely on them anymore. I pop into my LinkedIn feed with my closest connections, and it pops up in their feeds as well as mine.
Instead, I have created several engagement groups, and I guarantee that my closest associates will actually see my content. These are close links that also exist in my industry (b2b sales and marketing). I send link updates to the engagement group message thread with a link to my LinkedIn profile every time I post a new status update.
If you think it’s valuable content, you can handle it the same way you handle any other content.
If your content is well received and live, LinkedIn will increase the visibility of your post by including it in more news feeds. More visibility leads to even more engagement and engagement, which in turn leads to greater engagement and higher views.
In every engagement group, I’ve created, I’ve never been able to handle all the content shared in the thread. However, we found that the more participants engage with other people’s content, the more engagement and engagement your content gets in dealing with it.
Many LinkedIn users don’t know this, but comments on other people’s posts appear in your news feed the first time you contact them. For example, Dale’s post appears in the first few seconds of James Carbary’s comment, and his comment appears before how many other comments there are. The comments appear before James’ comments and before those of other users.
As social selling expert Koka Sexton often says, visibility leads to opportunity and visibility to opportunity. You can achieve more visibility by posting mini-posts (also known as comments) that are posted in the first few seconds of other users “newsfeeds. If you leave a comment about someone’s update, write a “mini-post,” which is when they post their update.
LinkedIn is no longer just a place to store your digital resume, it is also a social networking platform for people of all ages and skill levels.
This is a thriving content platform that allows you to achieve massive visibility on the platform under your control. Social media is changing fast, and it’s not clear how long you’ll have some kind of free reach on LinkedIn. As we have seen with social media platforms like Facebook and Twitter, organic reach like Instagram is drying up and platforms are out of control. The only thing you can do is capitalize on your free disclosure, after all, you’re paying for the reach you used to get for free.