How does a URL shortener help in marketing?
For many years, URL shorteners have been used to make URLs shorter and easier to remember. They can also help with marketing by making it easy for people to share links on social media. So what is a URL shortener? A URL shortener is a website that takes long URLs and breaks them down into smaller segments called “links”. These links are then sent back to you in the form of a shortened URL that redirects you either directly or through an intermediate page (or both) depending on your settings.
There are many different URL shorteners available, but the most popular one is probably Bit.ly. Other popular ones include Goo.gl and Tinyurl.com. All of these services offer different features, so it’s important to choose one that fits your needs. For example, Bit.ly allows you to track how many people have clicked on your URL and how many times it’s been shared on social media. This is a great tool for marketers, as you can track whether or not your marketing efforts are working.
How does a URL shortener help in marketing?
Shortening your URLs can be very useful in marketing your business or blog.
By using URL shorteners you can track clicks on your link and see where the people who clicked it came from (e.g., what website they were browsing, etc.). This can help with marketing campaigns because you will know which ads are more effective than others.
Not only that but a URL shortener also helps in branding your business or blog. When people see a shortened URL increase, they will immediately know it’s associated with you. This can help traffic and followers because people are more likely to click on a URL that is easily recognizable and trustworthy.
So if you’re looking for ways to improve your marketing campaigns, or just want an easy way to track your URLs, then you should look into a custom URL shortener.
And URL Shortener is also very useful for those who are doing marketing of their business on the web and want to track where people came from or any other thing which they wanted to know about the visitors land on their website etc. Not only this but a URL shortener can help in branding your website or blog.
When people see shortened URL increasing, they will immediately know that it is associated with you. This can help traffic and followers because people are more likely to click on a URL that is easily recognizable and trustworthy. So, if you’re looking for ways to improve your marketing campaigns or just want an easy way to track your URLs, then a URL shortener is the best tool for you.
Do you know what Dark Social is and how it affects your marketing?
Dark social refers to the social media activity that takes place outside of what can be tracked by web analytics programs. This includes sharing links via email, instant messaging, or private chat platforms (like WhatsApp and Snapchat). Because this type of sharing is difficult to track, it’s often underestimated in terms of its overall impact on marketing efforts.
But that doesn’t mean you should ignore it. Because dark social is so difficult to quantify, it’s even more important to focus on optimizing your content for this channel. Here are a few tips:
- Make sure your links are easy to share. Use short URLs whenever possible, and make sure the text accompanying the link is compelling.
- Create a strong call to action at the end of your content, and ask readers to pass it along if they enjoyed what you had to say.
- Experiment with different share buttons on your site or blog: Facebook, Twitter, WhatsApp, Pinterest…even email! Each button should link directly back to the post’s URL, and be easy to find (for example, don’t make readers scroll down or click around on your site).
- Test different headlines for each social channel. This will help you see which content resonates best with users in that space. Remember: It’s not about driving traffic; it’s about generating engagement. And if the headline is catchy enough, a user might share it without ever clicking on the content.
- Offer users incentives for sharing your posts with their friends and family. For example, you could give them early access to exclusive discounts or offers if they help promote your product or service. Or offer contest entries in exchange for shares (this is great because dark social helps increase site traffic, which can ultimately help your SEO efforts).
One of the best ways to track dark social is with a URL shortener. These tools work by creating a link that redirects back to your original piece of content. If you use Bitly, for example, when someone clicks on the short URL it will take them directly to the page they intended to access (instead of a landing page or splash page).
Chances are you probably didn’t even know that dark social existed but it’s there and it is consistently affecting your marketing and the tracking of our efforts.
When to use a URL Shortener?
You should use a URL shortener in marketing when you want to track the number of clicks on a link, or if you are using many links in your content.
A URL shortener also allows for easier typing into social media platforms like Facebook and Twitter – no longer will users have to type out an entire URL address! Instead, they can shorten it by just adding “.ly” at the end of a URL and it will link back to your website.
URLs are an important part of marketing, as they direct users straight to your site or content. However, this can be difficult if you have long URLs because no one wants to type out something like “xxxxxxxxxxxxx” – instead, people prefer to shorten URL addresses using a URL shortener.
What makes a good URL shortener?
There are a few key things to look for when considering a URL shortener.
- Most URL shorteners are free but the top ones give more advanced features that might cost extra. It’s important to do your research and find the best one for your needs.
- The URL shortener should have a good reputation, be user-friendly, and offer some security features.
- Tracking is another key feature that URL shorteners offer. You want to be able to see how many people are clicking on your shortened links and where they are coming from.
- It should be able to allow you to monitor your URL shortening account in real-time and track everything that is happening with the links you have run through it.
The best URL shortener is generally the ones that are easy to use, offer security features, good reputation/user feedback, free or low cost.
Make sure you do your research before selecting a URL shortener to make sure you are getting the best one for your needs.
A custom URL shortener can be an extremely valuable tool when used in marketing. They offer a way to track clicks and see how well your marketing campaigns are doing.
They are also great for reducing the size of long URLs, making them easier to share on social media.
A brief history of URL shorteners
Origins of shortened links can be traced back to 2001 when TinyURL was created. Its primary purpose was to make long URLs easier to share and remember. Back then, there weren’t many link shortener(s) around, so it quickly gained popularity.
However, TinyURL’s reliability was questionable because its service went offline from time to time. This led Google to create Goo.gl in 2009, which would later become the primary shortening service for most Google products.
In the last several years, shortened link(s) have grown more popular than ever before and it is hard to remember all of them because there are so many. It has been estimated that over 100 million links get posted online every day on social media alone, and URL shorteners are the best way to make sure your links get seen.
What are the best URL shortening services?
Nowadays, there is a pretty decent selection of URL shorteners to choose from. So, what is a URL shortener and why should you be using one?
shortened URLs (or short links), simply put, take a long URL and shrink it down to a much shorter URL. This can be especially handy when you need to share a link on social media but don’t want your post to take up too much space. It can also be helpful when you want to track how many people are clicking on your links.
Here is a list of the best URL Shorteners currently available.
Bitly is probably the most popular URL shortener around. It is easy to use and has a ton of features, including link analytics, conversion tracking, and custom domains.
You can use Bitly for free but they also have paid plans such as the Basic Plan that starts at $35 per month and the Premium Plan at $300 per month. You can get a reduced rate by buying yearly.
A free URL shortener with no registration is needed! Simply copy and paste any long URL into the TinyURL box to create a shortened URL. It doesn’t offer as many features as some of the other shorteners, but it is easy to use and convenient if you don’t need all the bells and whistles.
You can use TinyURL for free but it also has paid plans that start at $12.99 per month for the Pro Plan and $129.00 for the Bulk 100k Plan. They do have yearly plans that allow you to save a little bit of money.
Rebrandly is a newer URL shortener but it has quickly become one of the most popular options. It offers all the features you would expect, such as link analytics and conversion tracking, as well as some unique features like custom domains and branded links.
Rebrandly also offers a free plan which includes basic features or you can upgrade to a paid plan which starts at $29 per month, Pro Plan at $89 per month, and a Premium Plan at $499 per month. You can also save by paying annually.
BL.INK is a new URL shortener that offers all the features you would expect, such as link analytics and conversion tracking, as well as some unique features like custom domains and branded links.
BL.INK does not offer a free plan, paid plans start at $48 per month, SMB at $99 per month, Team at $299 per month, and a Business plan at $599 per month. They do not have annual plans but they do have a 21-day free trial.
You can also check out google URL shortener among other custom URL shorteners, finding ones that you can use a custom domain or branded URL shortener will be very useful to your business.
Should you be shortening your links?
If you are a marketing or small business owner it is highly recommended that you use a URL shortener.
Social media has become one of the best ways to get your brand out there, and today it is known as “the place” for customers to visit when they feel the need to research something online.
This form of marketing can be very beneficial but only if done correctly! If you are not using a URL shortener, you could be losing out on potential customers.
URL shorteners are a great way to keep your marketing efforts organized and efficient. They make it easy to track data and measure the success of your campaigns. Additionally, they can help you create more effective content by making it easier to share links. By using a URL shortener in your marketing strategy, you can improve your results while keeping your workflow organized.
Another good reason to use URL shorteners is for Dark Social. Dark social is when someone shares a link with you through another means, like email or instant message. The problem with dark social links is that they are impossible to track. However, if the person sharing it uses a URL shortener before sending it along, you can use Bitly to find out where the referral traffic came from and give them credit.
So, there you have it! URL shorteners are a great way to keep your marketing organized and efficient. They make it easy to track data and measure the success of your campaigns. Additionally, they can help you create more effective content by making it easier to share links. By using a URL shortener in your marketing strategy, you can improve your results while keeping your workflow organized.
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