How to Get Online Reviews for Your Business: An Expert’s Guide

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online business reviews

This blog will teach you the steps to getting online reviews for your business. We’ll discuss how online reviews can help you grow your online presence – and why they are important for local businesses.

We’ll also highlight some of the most effective strategies that have been proven to work with online reviews, as well as share what not to do when trying to get them. Here’s what we’re going to cover:

  • Why online reviews are important?
  • How do online review sites work?
  • What not to do when asking for an online review?
  • How to remove negative reviews
  • And much more!

So let’s get started!!

Why online reviews are important?

customer reviews

Before you go out trying to get reviews you should understand why online reviews are important. If you have been in business for a while online reviews are something that you should already be familiar with. The following will highlight why online reviews matter and how they can impact your bottom line.

  • People trust online reviews just as much, if not more than personal recommendations
  • It’s easy to get customers from online review sites especially on sites like Google and Yelp
  • Negative online reviews can turn away potential customers or make them go to a competitor

Focusing on positive business reviews will help to ensure your business’s success online.

Reviews online are a huge factor in getting your business found online or improving how you rank online. If you have been approached by a customer asking for advice on online reviews, don’t hesitate to help them out.

How do online review sites work?

online customer reviews

Review sites are online platforms where consumers are encouraged to review business. There are many online review sites out there, which makes it difficult for businesses to promote themselves online and stand out from the crowd. One of the most popular online review sites is Yelp.

These sites make it easy for potential clients to find businesses online. However, the easiest way to get reviews is by encouraging satisfied customers of your business to write positive reviews on online review sites themselves. A great way of doing this is through an online feedback form – you can either send out a link via email or have it available on your website so clients can leave their thoughts about your business.

To get online reviews, you must provide a great service or product and ensure that your customers are satisfied with their purchases. In the end, getting positive reviews will be beneficial for both your online reputation and attracting new clients.

The best part about online review sites is that when people go to these sites they are looking for a specific service or business. These customers are usually getting close to making a buying decision and online reviews help them to feel more confident about their purchase.

What not to do when asking for an online review?

google reviews

Asking for business reviews is important for your success, but before you start asking for a positive review from your customers you need to understand what not to do.

There are several things not to do when asking for an online review. If you do not want to make a customer feel uncomfortable, here is what you should consider.

Avoid online review copy and paste: Sending the same online reviews to request email to every customer automatically creates an unhappy feeling for your customers. It also makes them think that they are just a number in your business statistics. Your online review requests need to be personal.

Don’t rush to leave a positive online review: Customers are more likely to be honest if they feel that their opinion is important. If you get them into your store right after the purchase, it will make them think that you are just looking for an online review instead of building customer relationships.

Don’t:

  • Ask for reviews or positive feedback while they are at your business.
  • Use online review scripts while asking for online reviews.
  • Pressure them to leave an online review after making a purchase.
  • Ask for online reviews right after they make the purchase (let the online review process start before you ask for it).
  • Rush into asking them for an online review to promote your business (let the online review process start before you ask for it).

While reviews are important your customers are more important and pressuring them for a positive review may have the opposite effect.

How to remove negative reviews

customer feedback

Getting negative reviews is inevitable, you can’t please everyone all the time! If you get a negative review it’s not the end of the world, many of these bad reviews can be removed online.

Negative reviews are especially bad for your business, whether they’re on Yelp or Google Places (or even Facebook) you need to get them removed! Negative online reviews will lower the overall rating of your business, which can hurt future customers and potential clients from finding out about how great you are because their search results show an overall low rating.

So how can you remove negative reviews? You need to contact Google, Yelp, and Facebook directly as they all have their own policies for removing negative reviews. It’s important that if a review is violating any of those guidelines then it should be removed from the online space so your business doesn’t suffer because of one bad customer! If there is no violation, the online review will stay online for everyone to see.

Here are some ways to get negative reviews removed:

  • dispute the online review with Yelp, Google Places, or Facebook.
  • contact the online review site and ask them to remove it on your behalf.
  • contact the online review site and ask for a correction of factual errors.
  • reach out to the reviewer directly, it could be a misunderstanding or a simple fix to get them to change their review.
  • do an online reputation management campaign to improve your online reputation.
  • You can hire a reputation management company to assist in getting your bad reviews removed (for example: NetReputation).

It’s important to get as many bad reviews removed as possible, it also depends on the number of overall reviews you have. For example, if you have 10,000 reviews and 100 bad reviews you may not be too worried about it, however, if you have 100 reviews and 20 bad ones it would make sense to work on getting those 20 bad reviews removed.

The number of reviews you get can greatly depend on your type of business, if you have a high volume eCommerce business you have the potential of getting a ton of reviews on the other hand if your business only works with 10-100 clients each review you get is extremely important, you may only have 30 or 40 online reviews.

The Ins and Outs of online reviews

leave reviews

Knowing the ins and outs of online reviews is crucial to the success of your online business.

Many online review websites can be used to promote and advertise a business, such as: Yelp, Google+, and TripAdvisor.

Build strong relationships with reviewers by communicating frequently through email or phone calls; this also allows you to learn what you’re doing right and how you can improve on your business.

To get reviews, businesses have to ask for them! In an online survey conducted by BrightLocal in 2016, 88% of consumers reported that they read online reviews regularly and 83% said that reading online consumer feedback would influence their purchasing decision.

There are many ways you can go about getting reviews: online review sites, in-store signage, and online ads.

However, you need to be careful about how many reviews you solicit; BrightLocal’s survey showed that 29% of consumers felt there were too many online reviews for a business – the average number is 41! And only 18% wanted more than 81 additional reviews per site.

Gain trust and credibility through company reviews

business review websites

Having positive reviews for your company helps to gain trust and credibility online. It can also help you to get more new business online and through word of mouth. People trust online reviews, and reviews can be a great tool for your business.

Building credibility with customers online can be done through online reviews. Online reviews give people the chance to see what other customers think of your business online, and this can help you with gaining trust online as well.

Picking online review sites that are right for your company is important when trying to gain credibility online. There are different types of online review sites out there, so doing your research on online reviews can help you find the best ones for your business.

Building trust online is done through having positive reviews, and online reviews are seen as a trustworthy source of information by many people today. Online review sites like Yelp and TripAdvisor have millions of users that visit them to look at online reviews every day.

Having online reviews is helpful for your business online, and positive reviews can help you to gain trust online at the same time. Online review sites are becoming more popular every day, so using them as a tool to your advantage will benefit anybody in today’s market.

Building an online reputation through company reviews takes some work but it is worth it in the end.

The SEO impact of local business reviews

business review site

Positive reviews can greatly improve your local SEO efforts. In this guide, we’ll explore online reviews and how they impact your online business presence.

As you should be aware of SEO is very important to your companies succeed online. You should be looking for ways to improve online and one of the best ways is by getting reviews from your business website visitors.

If we look at Google we can see they state on their support pages that: “Reviews are a critical part of online consumer’s decision-making process.” – This makes sense as it would seem like common sense to me that reviews would impact your business online.

Online reviews help customers find you online and improve your search engine rankings so this can lead to more traffic, leads & sales for your business website. This could be the difference between a successful online store or company or a failing one due to a lack of online presence.

List of the top 10 business review sites

consumers read online reviews

There are many online review sites with plenty of traffic, depending on your Niche or business type some will be better than others for you. For example: some of the sites we are listed on are not in the top ten list (Clutch.io, Trustpilot, etc).

Google My Business – 158.03 million monthly traffic (US)

Google My Business is a free platform provided by Google where you can create a business page for your company. It is important because it will help with local SEO efforts and the growth of organic traffic in addition to helping improve lead acquisition.

It’s not just about getting more leads though, having an active presence on this site can be very helpful when it comes to your companies online reputation.

Amazon – 85.44 million monthly traffic (US)

One of the benefits to having a presence on Amazon is that you can leverage your reviews and ratings from their website onto your own website which will give more trust to visitors when they look at product listings for example. This can be done through what we call an “Azon Review Pro” widget, so it’s definitely worth looking into if you are selling products online.

Amazon is a great place to gain reviews and exposure for your company due to a large amount of traffic it gets daily. Amazon has over 285 million active users worldwide and reaches 80% of all e-commerce sites in the US alone, so this can be very helpful when looking at growing your business online.

Facebook – 85.57 million monthly traffic (US)

Facebook has a pretty solid review platform that is similar to Google+ which you can use to your advantage. Having a review section on Facebook will help with local SEO efforts as well as generate more leads & sales for your company due to the high amount of trust that consumers give social media platforms like this one today.

The benefits are not just limited though, having an active presence here can help your business be found more often on a social media platform that has millions of active users daily. This can allow you to grow your brand and reach new audiences as well, so it’s definitely worth looking into if you haven’t already started doing this for your company or website today!

Yelp – 40.47 million monthly traffic (US)

Yelp is one of the popular review sites today and is great for local SEO efforts. Having a presence on Yelp can help improve your search engine rankings as well as attract more traffic due to the number of visitors this site gets each day.

Yelp has over 40 million monthly visitors so it’s worth looking into if you have a business that caters to tourists or locals in your area. This will help you attract more customers, improve your online presence, and much more when it comes to marketing efforts for your business in the offline world as well!

Trip Advisor – 28.27 million monthly traffic (US)

With Trip Advisor you can share reviews and gain feedback from customers that have interacted with your business in the past.

Trip Advisor has a large amount of traffic daily, so this is definitely worth looking into if you are interested in improving your search engine rankings as well as increasing leads & sales for your company or website today!

The benefits don’t end there though, being listed on a site like this can allow you to grow your brand and reach new audiences in the offline world as well. This will help you attract more customers, improve your online presence, and much more when it comes to marketing efforts for your business in the offline world as well!

BBB (Better Business Bureau) – 6.15 million monthly traffic (US)

The Better Business Bureau is a great option to have a presence on as well if you want an authority site that is going to help improve your search engine rankings.

Having a BBB profile will also allow consumers and potential customers to find out more information about your company before they purchase or do business with you, so this can be very helpful when trying to attract new leads & customers for your business or website today.

This is definitely worth looking into if you haven’t already started doing this for your company or website, it can help improve your search engine rankings as well as attract more customers due to the high amount of trust that consumers give online review websites like this one. This also helps with local SEO efforts and much more when it comes to growing your company online.

Yellowpages – 10.5 million monthly traffic (US)

The Yellowpages has been around for a pretty long time now and is another authority site that can help your business grow online.

The unique thing about the Yellowpages is that you can also get coupons here to help grow your brand and attract more customers. This is worth looking into if you haven’t already started doing this for your business or website, it can help improve your search engine rankings as well as reach new audiences in the offline world that are interested in what you have to offer when it comes to marketing efforts for your business.

This will help you attract more customers, improve your online presence, and much more when it comes to marketing efforts for your company in the offline world as well!

Manta – 6.48 million monthly traffic (US)

Manta is another site that can help your business grow online by allowing you to write reviews about yourself and share photos.

The unique thing about Manta is the ability for people to find local businesses based on what they are looking for, so it’s worth looking into if you haven’t already started doing this for your company or website today!

This will help you attract more customers, improve your online presence, and much more when it comes to marketing efforts for your company in the offline world as well!

Angies List – 5.44 million monthly traffic (US)

 

Angies List is great if you are looking for a site that will allow people to find your business based on what they need.

This is definitely worth looking into if you haven’t already started doing this for your company or website, it can help improve your search engine rankings as well as reach new audiences in the offline world that are interested in what you have to offer when it comes to marketing efforts for your business.

This will help you attract more customers, improve your online presence, and much more when it comes to marketing efforts for your company in the offline world as well!

Foursquare – 3.67 million monthly traffic (US)

If you are not on Foursquare it may be worth taking a quick look at this site to see if you should be a part of it.

Foursquare is a great option to have a presence on as well if you want an authority site that can help improve your search engine rankings and reach new audiences in the offline world when it comes to marketing efforts for your business.

Having a Foursquare profile will also allow consumers and potential customers to find out more information about your company before they purchase or do business with you, so this can be very helpful when trying to attract new leads & customers for your business or website today.

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Making sure that your company is listed (and reviewed) on the most popular review sites for your Niche or business type will help to get more traffic for your business online.

The best online review sites are usually the ones that have a lot of traffic, so if you’re looking to get online reviews it’s important to find popular review websites in your niche or industry.

The best way to find the top online review websites for your Niche or business type is by doing some research yourself online through Google search terms like (online reviews, consumer reviews, etc). This will help you discover new online review websites that may be useful to you. You can also use our website directory of verified online review sites online.

How do I leverage online reviews and use them to my advantage?

customer review sites

The best time is shortly after the transaction has been completed. You should also be asking them for reviews on your social media pages (if you have any).

Again, these must be real people who know how much it means to you. If they’re happy with the service or product and think others would benefit from reading their review too, then they’ll likely leave one. It can help to offer a small incentive (e.g., $50 off their next purchase) such as an email discount voucher or special price on your products for leaving you a review.

You can leverage reviews in your marketing efforts.

  • Share on your website
  • Build credibility in your email marketing or
  • Direct mail campaigns
  • Include in your ads or brochures
  • Post on social media to gain exposure and drive traffic back to your site.

Ten tips to getting positive reviews

  1. Do not be shy! Talk to your customers.
  2. Try to do something they ask for.
  3. Offer freebies.
  4. Don’t be too pushy.
  5. Offer excellent service.
  6. Use the phone for customer service.
  7. Send out surveys to all of your customers after each interaction.
  8. Always greet people with a smile and say goodbye with a smile.
  9. Spot the signs that your customer is unhappy with something related to your company or product and fix it as soon as possible no matter how busy you are!
  10. Follow up on any leads by following up via email or phone one week later!

 

Conclusion

consumers trust online reviews

In conclusion, online reviews are increasingly important for online success. To get online reviews, focus on building a relationship with your customers and encouraging them to leave positive feedback about you online. If they have an issue or want something changed, make sure that you do it immediately so they don’t feel the need to write negative online reviews. Also, keep track of all online mentions of your business online so you can address them.

Positive online reviews are more likely to be shared, which means more people will read about what great things customers think of your products or services! Remember that the goal is not just to get online reviews but positive online reviews because they have a bigger impact on success.

With this expert guide on online reviews, you’ll be able to get online reviews the right way and encourage your customers to leave a positive online review.

Top 10 reviews sites

  1. Google My Business – 158.03 million monthly traffic (US)
  2. Amazon – 85.44 million monthly traffic (US)
  3. Facebook – 85.57 million monthly traffic (US)
  4. Yelp – 40.47 million monthly traffic (US)
  5. Trip Advisor – 28.27 million monthly traffic (US)
  6. BBB (Better Business Bureau) – 6.15 million monthly traffic (US)
  7. Yellowpages – 10.5 million monthly traffic (US)
  8. Manta – 6.48 million monthly traffic (US)
  9. Angies List – 5.44 million monthly traffic (US)
  10. Foursquare – 3.67 million monthly traffic (US)

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