How to Get TRAFFIC TO A WEBSITE: Tips and tricks

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check website traffic

In this blog post, we will discuss how to get traffic to your website. There are many strategies that you can use such as SEO optimization and social media campaigns, but these things take time and effort. There are many ways to get quality traffic to your website in a shorter time span.

Using these strategies, you will be able to get traffic and focus on other important aspects of your business such as creating content or building relationships with potential customers.

Why is web traffic Important?

traffic data

If you want to succeed then driving traffic to your website is a must. The more people who enter your site through different ways, the higher chance you have of making a sale or converting leads into sales. If no one can find your website then there is little to zero chance that you will be able to make any money online and grow as a business owner.

With an SEO-optimized website and designed to turn visitors into customers, you can grow your business exponentially. If you follow the tips in this blog, you will set yourself up for success. Growing your traffic the right way is essential to your business.

Importance of Web Traffic Analysis and Monitoring

google search

It’s important to know how you’re getting your traffic and what type of traffic you are getting. This can be done by using Google Analytics and other analytic tools that help with tracking visitors to your website or blog. You should also monitor the keywords, social media campaigns, paid advertising campaigns, etc., as these things will give you results on where people found your site from and how they interacted with it.

If you know what is working best you can put more focus on those areas and scale them up. If you are not getting results from your paid campaigns (for example) then you can shift focus elsewhere or stop spending money on this particular campaign until it starts seeing results that will benefit the business in some way.

The most important thing to do is analyze what’s working and what isn’t, so make sure you know which things are costing your time and money without providing results.

Why should I check my website traffic?

digital marketing

Understanding how much traffic you getting and being able to compare that to your conversions rates and the amount of profit you’re making. If your website is not getting much traffic, it will be pretty obvious that this isn’t where you should focus most of your time and money.

If however, after using one or more sources for generating web traffic, there doesn’t seem to be any significant increase in revenue then perhaps an alternative path should be followed.

The main purpose of getting traffic to your website is so you can make money in the form of sales or leads and web analytics will help you see what works best for converting visitors into customers. Ideally, one would want all sources to work equally well and it’s about testing out which ones are working better than others.

Why should I check website traffic of competitors?

engagement metrics

Knowing how where your competitors are getting their traffic will give you insight into where you might want to focus your efforts to get traffic to your website. You can check out the search terms that their visitors are using, where they’re coming from, and what type of content is on their site or blog.

In addition to this, you will also want to know how long people stay once they enter the site and if any of them subscribe for updates via email (newsletter), RSS, or social media.

You want to be able to mimic your competitor’s success to have a chance of taking away some of their traffic and converting it over to customers for yourself, which will help you grow your business exponentially.

There are many different ways that one can use web analytics tools and other sources such as Google Trends to find out as much information about your competitor’s website and the traffic they are getting.

The more you know, the better prepared you will be to take on your competition in a smart way that is sure to help grow your own business. And remember: even if one source of web traffic isn’t working so well for them right now, it doesn’t mean that it won’t start working in the future.

It’s important to remember that you can always work on building up your website and blog traffic, as this will be beneficial for when you do have something of value (content) to offer your readers or customers. Make sure not to focus all of your time and energy on just one single source, as you will want to be able to have a steady flow of traffic coming from various sources.

Website Traffic Checker

search results

There are many sites you can check your website traffic on, but the best thing to do is always check it on several different sources. This will give you a more accurate and complete picture of what’s going on with your website traffic because no single website or web analytics tool can tell you exactly how much traffic you’re getting at any given time.

But having an idea of how much traffic you getting will greatly improve your chances of success, and website analytics tools such as those mentioned above will give you insight into where your traffic is coming from. This information can help you make informed decisions about how to spend your time on particular sources of website traffic that are working well for you, versus ones that may not be performing so well or aren’t giving results in terms of website conversions at all.

It’s also important to remember that website traffic means absolutely nothing if you don’t have anything of value (content) and interesting information on your site or blog for people to read, learn from, and enjoy so make sure this is always a priority as well! Traffic by itself won’t lead you towards website success unless it results in conversions, so make website traffic a priority but don’t forget to keep in mind that the website content you create is what matters most.

Here is a list of places you can track your website traffic:

 

Google Analytics: 

This is a website analytics tool provided by Google that will give you an idea of how many people are visiting your website, where they’re coming from, and what type of content they’re viewing the most. You can see which pages on your website get visited the most as well as how long each visitor stays on them before leaving (bounce rate).

SimilarWeb website analytics tool:

Similarweb offers a wide variety of website analytics that you can use to get an idea about how many visitors your website is getting each month as well as where they’re coming from (social media or search engines for example). You can also see what type of content people are looking at the most, what website pages are getting shared the most on social, etc.

Alexa:

Focus exclusively on delivering the richest and most meaningful analytics tools for website owners and marketers. Alexa offers a variety of tools and website analytics that website owners can use to measure and understand how people interact with their website, what content they’re reading the most (by analyzing time spent on each page), etc.

Soovle: 

This website allows you to see information about your competitor’s website traffic from some of the biggest search engines around including Google, Yahoo!, Bing, YouTube, and more.

Hubspot website analytics tool:

This website offers a wide variety of website analytics that you can use to get an idea about how many visitors your website is getting each month as well as where they’re coming from (social or search engines for example). You can also see what type of content people are looking at the most, what website pages are getting shared the most on social, etc.

SEO Book website analytics tool:

This website offers a wide variety of website analytics that you can use to get an idea about how many visitors your website is getting each month as well as where they’re coming from (social or search engines for example). You can also see what type of content people are looking at the most, what website pages are getting shared the most on social media, etc.

Google Trends website analytics tool:

This website offers a wide variety of website analytics that you can use to get an idea about how many visitors your website is getting each month as well as where they’re coming from (social or search engines for example). You can also see what type of content people are looking at the most, what website pages are getting shared the most on social, etc.

How do you increase traffic to your site?

keyword

There are many ways to increase website traffic, below is a list of ways website owners and marketers can do this:

Advertise (Google Ads, Facebook Ads, etc)

Paid Advertising is a great way to get quick traffic to your website. Using Google Ads, Facebook Ads can be a great way to increase website traffic. You can also use other advertising networks such as Bing Ads, LinkedIn Ads, etc.

Though the price can be a bit high and needs to be done correctly or you could waste time and money, paid ads can be a great way to get website traffic quickly.

If you are not familiar with how Google Ads, Facebook Ads, etc work it is best that you either hire someone who knows what they are doing or do your research on how the advertising process works for whichever network(s) you may choose.

Post content on social media

Posting on social media like Facebook or LinkedIn can increase website traffic. It’s important to post relevant content on social media rather than spamming people with your website link or sharing things that have nothing to do with your website. If you can’t find anything related, then it might be a good time to remind readers about your website and why they should visit it by posting some of the most basic information. Posting links to your website can help you drive traffic and get people interested in visiting the website.

  • Always post relevant content that will interest readers
  • Keep posts short, but provide enough information so they don’t seem spammy
  • If you have a website, link it every once in a while when appropriate
  • Posting your website link is not the only way to get traffic, it’s also important to post about what you do

 

Create thought leadership content on Medium

Medium is a great way to share leadership content that can help drive traffic to your website. The website is free and very easy to use, however you need a website or blog for people to see the content that you share on Medium so make sure this is always linked back to your website.

You can also write guest posts for other websites related to topics that interest you as well as tend to get a lot of website traffic. You can offer to write a guest post for websites that you frequent, find interesting, or have heard of through word-of-mouth and social connections.

By writing useful content on Medium as well as guest posts for other websites related to topics that interest you such as website design & development (for example) will help drive website traffic to your website.

Write guest posts

Guest posts can help you drive traffic by leveraging their website’s authority. When you write a quality guest post, your website gets the benefit of getting exposure as well.

For one, it can increase traffic to your website since the content is being shared across other websites which increases SEO ranking and visibility overall. It also boosts customer trust when they see that other people are talking about your website, which is good for branding.

Invite others to guest blog on your site

Having guest posts on your blog is a great idea to get website traffic. There are so many benefits of having guests post on your website, for instance:

  • it helps in SEO (search engine optimization)
  • one can earn a good amount from it when monetizing the blog(Adsense or other methods)
  • and also website visitors see new content and visit more often as well.

Here are some tips and tricks to help you get website traffic from the guest posts:

  • Create a good profile on each website that accepts bloggers(Squidoo, HubPages, etc.)and have at least 30 articles written by you that can be used as proof of your expertise in the topic. Most popular websites will not even consider your website as a guest blogger if you have less than 30 articles.
  • Invite bloggers who are not your competitors and will be able to add value with their content on the website instead of inviting people just for traffic from them or promoting about yourself all over again.
  • Write an email asking the other website owner politely and explain why it will benefit them to have you post on their website.
  • Send a link to your website so they can check its quality before accepting it as a guest blogger. Make sure that the website is not blacklisted by search engines and has some good number of traffic already or else it will not be considered at all.
  • If possible, offer free website advertising to the website owners which will benefit both of you.
  • Guest blog on websites related to your website’s niche. This can help in getting website traffic from the same niche and also helps in SEO rankings as it is relevant content for search engines algorithms, apart from gaining website traffic through guest blogging.
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Collaborate with other brands to tap into their audiences

Collaborating with brands that share a similar audience is a fantastic way to get website traffic. It will increase the reach of your website, expose it to new audiences and tap into their existing platforms for promotion (social sites such as Facebook).

You can collaborate with brands in two ways:

  • Giveaways on social media where you both promote each other’s giveaways
  • Joint venture partnerships where you create content together, share audiences, and cross-promote.

For example: 

The website ‘I love makeup’ has a large online following on their social media sites and website. They can collaborate with MAC Cosmetics to give away some free lipstick samples (MAC is the giveaway partner). I Love Makeup will then promote this competition on their website and social media platforms.

MAC Cosmetics will promote the same post on their website, social sites, and email list (they have a large following of loyal customers who are likely to be interested in beauty products).

They also collaborate with ‘Cosmopolitan’ magazine by writing articles or giving advice together. They will then work together to promote each other’s websites. The website ‘Cosmopolitan’ is targeting their audience and the website will tap into a new market by collaborating with Cosmo (many of their readers may be interested in fashion, makeup, etc).

Both brands have gained website traffic from this collaboration which benefits both parties – I Love Makeup receives increased exposure to MAC’s audience and website traffic, and MAC can tap into the website’s loyal following.

  • Promoting each other on social media platforms
  • Create content together e.g a video that is promoted by both brands’ website or YouTube channel
  • Cross-promote posts through email lists (the website may have an email list of subscribers who are interested in beauty and fashion, as does the website Cosmopolitan)
  • Joint venture partnerships can be a great way to gain website traffic. There are many other benefits such as increased brand awareness (and therefore sales), new customers, etc.

Update content that is “outdated”

If you have old content it might be time to revive it with updated information.

When you’re website is full of old information, it shows that either you don’t care or no longer offer those services.

I think it’s time to revive some content so your website can look more current and up-to-date!

You never know when a potential customer might come across this blog post in their search for website content, and if the website is outdated they might think that you are not a very reliable company.

Make sure to update your blog with accurate information!

Make yourself heard in comments

Commenting on websites is one of the easiest ways to drive website traffic. Many sites allow comments and you can try commenting on them all, but don’t do a spam job because it will get your comment deleted rather quickly. The way to go about this is by having an opinion or advice for something written on the website.

If you have a website about gardening, comment on websites that are also related to the topic of gardening and make your advice sound like it is coming from someone who knows what they’re talking about.

For example: “I use this fertilizer because it works well in my garden; maybe it will work well for you too.”

The website owner will be more likely to click on your website and even share it with other gardeners if you can give them helpful advice. As a result, they might follow your website too.

Go after referral traffic

Referral traffic is just website traffic that comes from another website or website page. It is considered the easiest type of website traffic to get because you don’t have to work as hard for it, but most people miss out on this opportunity when marketing their business online.

This means getting in touch with other website owners and asking them for a link back to your website. You can do this in two main ways:

  • Asking website owners to link back to your website in exchange for a discount on their service. This is an easy way of getting referral traffic from other website companies who are already linking out to similar websites, but it requires that you have something valuable enough to offer them in return – such as a coupon code or free trial.
  • Contact website owners directly and ask them if they would be willing to link back to your website in exchange for a free service or product. This is more time-consuming, but it will work better when you are starting out since there is no guarantee that website companies already linking to similar websites will want anything from you.

 

Answer questions on Quora

If you are an expert on a specific topic(s) then answering questions on Quora is the best way to build traffic to your site. You will have a chance to show your knowledge and gain more website visits from people who are looking for information on that topic(s).

  • Answer questions in detail – If you know everything about a subject, then answer with detailed answers so it can help readers learn from what you shared.
  • Answer questions that people are interested in – If you see a question on Quora and answer it, but the problem or subject is not interesting to readers then they won’t visit your website. So make sure you write about subjects that will interest website visitors.
  • Contribute meaningful content – Don’t just give short answers because people won’t visit your website. You need to give detailed answers and show website visitors that you have a lot of knowledge about what they are looking for.
  • Answer more questions – If you answer one question then people might wonder, “What else does this person know?” So make sure you answer many questions so website visitors will feel that you are an expert website visitor.
  • Answer questions that have a lot of upvotes – If website visitors see your answer has a lot of upvotes then they will feel like it is valuable information and visit your website to learn more.
  • Don’t spam answers – You don’t want to just give short answers because website visitors will think that you don’t know much about the website subject. So make sure you write detailed answers and website visitors will visit your website to learn more.
  • Create a great profile – Make sure your Quora profile has information about who is answering questions on it, so website visitors can see what qualifications you have for being an expert in that area.

 

Appear on podcasts

Appearing on niche-related podcasts can bring website traffic to your website. Listening and reading about other people’s experiences can be very motivating for potential customers as well. Being on a podcast will lead readers back to your website, which is the most important part of marketing through blogging or podcasts.

Appearing on podcasts also can help develop a strong relationship with the website listeners. The more you are on, the better your chances of being remembered when they need to look for website traffic solutions.

If website traffic is not increasing as quickly as needed or expected there may be other factors at work that can interfere with website traffic. One of these factors is a website design and how it is presented to the public.

If you are looking for a way to bring website traffic, consider appearing on niche-related podcasts as part of your marketing strategy!

Don’t Neglect Email Marketing

Email marketing is not just another promotional tool. An email has the power to bring potential customers back to your website and increase site traffic in a very cost-effective way.

Here are some of the ways email can help you get more visitors to your website:

  • Emails have high conversion rates since most users read their emails through desktop devices or smartphones.
  • Email is much easier to track compared to other marketing strategies such as SEO, social media, and PPC since it has its own tracking system- the “campaign” tag that lets you identify which email brought in a customer who makes an online purchase or complete a contact form submission for example.
  • According to Gleanster’s research, marketers who use email marketing have a 13% higher ROI over those that don’t.
  • Email is more personal than other forms of online advertising since it targets an individual’s interests and behavior patterns rather than trying to send generic messages with the hope they will be interested in your products or services.
  • According to Hubspot research, email marketing can increase ROI by almost 14 times.

Rank videos on YouTube

YouTube is the second largest search engine after Google. People use YouTube to find information about almost anything and everything that they want, be it a product or service.

To get your video ranked on YouTube, you need to have high-quality videos with good titles optimized for SEO and descriptions containing relevant keywords. Make sure you upload your video to the relevant category for your business and include a link to your website in the description.

Youtube has over a billion users and every day, YouTube receives 1.5 billion views.

When you rank your video well, it will get thousands of views in a short time which can increase traffic to your website quickly. You need to make sure that people are seeing your business when they search for information about products or services similar to yours so that they immediately

Interview Industry Thought Leaders

Industry thought leaders are people who are well connected in an industry and have a good reputation. They can be bloggers, CEOs, or company employees of large companies.

It is important to not only interview these thought leaders for the sake of it but also to get them involved with your website content as they already have a following that will read their answers too! So there’s double the benefit.

The most important thing to remember when interviewing industry thought leaders for your website is that you need a plan of what you want to write before the interview and also have some questions in mind so that they can provide good insight into the topic area. You should make sure that these questions are open-ended as well because if someone thinks they have to give a one-word answer then it becomes less valuable.

The more you can get industry thought leaders involved with your content the better as they have an audience that is already interested in what they’re saying so there’s no time wasted getting people to read their answers! Try not to ask them for money at first though, see how much interest and traffic you receive for their answers before offering them compensation.

Additional things to consider

article

Below are a few additional things you will want to consider when driving traffic to your website. Getting traffic is extremely important but not having your site set up for success will make all the new traffic worthless. You need to also focus on user experience when getting traffic to your site. If you notice a lot of traffic but low conversion rates then you might want to look at your site and see what could be improved.

Make sure your site is fast

First of all, your site is going to load faster which means that your users will be more satisfied. Even a single second may decrease the number of visitors who stay on the page and leave from it without looking at anything else. If they don’t like what they see in their first seconds on your website then most likely they won’t come back to it.

Secondly, studies show that a fast site will get you more conversions and sales than a slow one. If your visitors have to wait for pages too long then they may become frustrated and leave in the middle of their browsing session. Moreover, people don’t like waiting so if you want them to be there for a while then you should make sure that they have something interesting to look at.

Thirdly, it’s easier for Google to index your website if it is fast and responsive as well because the crawler will be able to load all pages much faster than with a slow site. If your page loads in two seconds or less (from the moment the crawler requests it) then you have great chances to rank higher in search results.

The following tips will help you make your website faster and more user-friendly:
 

Use a CDN. The network of servers that stores static files (such as images, videos, JavaScript code libraries, or other elements that do not change very often) will help you speed up your site. A CDN also helps load static files faster because it caches them on servers that are close to the user’s location, which means that they don’t have to be downloaded from a server in another country across the ocean

Optimize images. If your website is slow and uses too many images then people are going to leave. To make your site load faster you should reduce the size of pictures by optimizing them for the web (or, in other words, converting images into a JPEG format) and removing unnecessary image data.

Use caching. Caching will help speed up your website because it stores all static elements such as files or HTML code in a separate place. If your site uses caching then the next time when someone visits it, everything that was stored in this separate place will be displayed automatically without any extra effort on your side

Use browser caching. This is something similar to the previous tip but applies more specifically for browsers (i.e., if you want people to see all elements of your website no matter which browser they use). This means that if you want to make sure that the elements of your pages are displayed for as many users as possible then you should cache them on a user’s device.

Use JavaScript wisely. If you have spent months or years perfecting all code lines in your JS files and making it run smoothly then you don’t want to lose all your hard work by making a mistake in the last line of code. It is better not to use JavaScript before the content has loaded and, therefore, it won’t slow down page loading time

Implement Schema Microdata

Schema is a markup language that helps search engines understand the information on your website better so they can display it in SERPS and use this data to create rich snippets. For instance, if you have an online store then Google will be able to highlight your products, their prices, descriptions, etc. This way users will get all necessary info before clicking the link and moving to your page. This is similar to the way Facebook highlights its users’ interests in their profiles so they can show up for a wider range of topics.

Schema helps search engines better understand information on websites, such as products’ prices and descriptions, which means that SERPs will display rich snippets with this data allowing website visitors to get the information they need before clicking a link and moving on. This is similar to how Facebook highlights its users’ interests in their profiles so that they can return for different topics.

Attention to On-Page SEO

On-page SEO is an important part of a proper marketing strategy. Optimizing your website for search engines will help you improve traffic and rank higher in the SERPs (Search Engine Result Pages).

On-page SEO is the process of optimizing individual web pages in your website. This includes utilizing keywords that are relevant to each page, formatting and organizing information on the page so it flows well for readers, using images and videos related to what you’re writing about, etc.

When we talk about On-Page SEO or any other SEO strategy, some focus only on the technical aspects of it without actually focusing on what is being said. To see success with your On-Page SEO efforts that you will need to have a balance between both the content and technicalities.

As for most things in life, Google has provided us with a guide or cheat sheet so we can follow what they are expecting. In this cheat sheet, Google has provided us with a list of 20 most important On-Page SEO factors to focus on for better rankings and traffic.

These are a few tips:

  • Using your targeted keywords at the beginning of the title tag (and making sure it’s not overly done)
  • Using your targeted keywords twice in the first paragraph (including once at the beginning of it)
  • Using targeted keywords naturally throughout the content
  • Having a call to action included on every page (a way for website visitors to get more information or contact you if interested)

Target long-tail keywords

Long-tail keywords are longer search phrases that usually have fewer searches but higher conversion rates. A good example of this is “red dress” instead of just “dress”.

Targeting long-tail keywords in your blog post content can help you get more traffic to your website by letting Google see that the page has relevant information to a specific topic.

Below are a few examples of long-tail keywords:

Long-tail keywords for a fashion blog:

  • cheap dress
  • colorful dresses
  • dress size 10
  • four legged dress

Long-tail keywords for a desserts blog:

  • chocolate cookie recipe with pecans
  • best chocolate cake to make from scratch
  • easy recipes for strawberry shortcake
  • best flourless chocolate cake recipe

Long-tail keywords for a web development blog:

  • SEO tips
  • how to fix 404 errors on website
  • Facebook SEO tricks
  • WordPress security plugins list 2021

 

Link Internally

Internal linking is a great way to get traffic. It’s a little-known SEO tactic that is mostly used for internal link building.

The main reason why people internally link their articles is that it helps search rankings and keeps your website clean of broken links, which improves the user experience on your site (which in turn can improve conversions).

Another reason to use internal links is that you don’t have to rely on Google’s search algorithm updates.

Furthermore, it doesn’t leave a noticeable footprint for your competitor to find out what keywords you’re targeting, or where you rank.

It also helps with indexing the page faster- if the Crawler can see a clear hierarchy of content it will be able to crawl and index the pages more efficiently.

Internal linking also spreads the link juice throughout your website so each page gets a little bit of love from those juicy rankings.

Conclusion

content marketing

In this blog, we covered quite a bit of information when it comes to driving quality traffic to your site. We covered content marketing to increase search traffic, paid traffic to drive quick traffic along with many other topics.

When it comes to driving traffic to your site, there is no single way of doing so. Each new blog post you write will bring a different set of eyes onto the website and therefore should be optimized for that subject specifically.

Whatever method(s) you decide on, make sure they are supplemented with high-quality content on other pages around the internet.

I hope you found this blog post helpful in your pursuit to drive quality traffic to your site. If you did, feel free to share this blog on social media or link back to it if you decide to write about some of these topics in the future!

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