Product management is a field that is often misunderstood and misrepresented. However, the product managers are one of the most important positions within any organization
How to Use Power BI to supercharge your SEO
If you want to supercharge your SEO efforts and learn how to gain more value from your content, then you might be interested in using Power BI. Power BI is a business analytics suite that provides insights into your organization’s operations, performance, and business metrics. It can also help you interpret your data and identify opportunities for growth, which can lead to increased revenue and profits.
How Power BI can help with keyword research
Power BI is an amazing tool for keyword research. Using a chartbuster can be time-consuming and complicated. But with this simple trick, I was able to quickly and conveniently find my top SEO keywords. If you are looking to grow your business through keyword research, I encourage you to give it a try. What I did was simply run the Google search bar with incognito disabled and type in a keyword. I changed the max length from 500 to 75 characters.
You can also easily exclude websites for search purposes. Keyword Research Tools Have Changed 11/10/2020.
Since this is now the new normal, I wanted to highlight some changes to some of the more prominent tools. Google has outlined some changes for its Keyword Planner tool which includes updating its business listings, showing keyword content, as well as a new tool that allows you to export keyword data in the format of a Spreadsheet. I have streamlined my Keyword Research with these two tools. Ubbersuggest is an amazing tool for keyword research. It also provides comprehensive branded content keyword research. You can sort different (related and keyword) search phrases according to the frequency of use.
You can filter out websites for marketing or conversion purposes. This tool is free so I highly recommend you give it a try. It’s easy to use and only requires you to input your keywords. That’s it! Importing Multiple Sources of Keyword Text into a Spreadsheet Google’s advanced free tool, N Traffic, allows you to import text from multiple sources into a Google Sheets spreadsheet. Included are multiple lists containing the top web pages for request, as well as links to Instagram, YouTube and Medium. The Import tool is easy to use. Simply select the keywords you wish to input from each listed source.
- How Power BI can help you monitor your competition and stay ahead of them, even if they are larger than you
There are a few ways that you can use Power BI to monitor your competition and stay ahead of them. The first way is to monitor your competition’s website. You can use Relevant and Fresh Insights or Live Site Explorer to monitor prominent competitors. The second was to monitor the keywords your competitors increased their business.
Now you can do the same thing with SERP Turkey. For this tutorial, I will be using the eCommerce product category, but you can apply the same principles to any industry you consider important or lucrative. The key is to use Power BI to detect ranking competitors, identify where their traffic is coming from, and track their traffic analytics. All you need to do is a domain-level Google search and block in Google Analytics. Lastly, you will need to define segments and add some filters, but the insights you’ll get will be worth it.
How to Use SERP Turkey Step 1: Install & configure authority filtering When analyzing your competition’s organic searches, you will be able to see only those products where they have a listed description or keywords in the body of the search snippet. It is also important to block the keyword in Google Analytics so your insights will include only authoritative pages for the keyword. Once you have done this, you should go to SERP Turkey, disable the box that removes any products from organic search, and select “Search Queries” rather than “Search History” in the left-column menu. This will allow you to insert any of your own search queries from the SERP into the box so you get the full SERP.
Step 2: Use SERP Turkey’s filter for publishing date: The publishing date filter in SERP Turkey allows you to quickly analyze which URLs your competitors are finally publishing their content after you.
How to use Power BI to speed up the process of optimization and monitoring
Power BI is a business analytics service that provides data visualization and analysis through self-service business intelligence. That means that you and your team can use Power BI to connect to the data sources that are important to you and build reports that will help you make more informed decisions.
How to develop a SaaS pricing strategy Morning Consult asked me to do an MVP (minimum viable product) to discuss my thoughts around the planning, development, and launch of the product. I’m not a consultant by trade or license but I’ve started to collect a bit of data with various on-premises and cloud-based offerings.
In the course of this project, I needed to determine what features needed to be implemented, what features were already in place but underutilized, and help try to figure out how to monetize all the features I would need. Although the list of questions I was asked wasn’t huge, the siloed nature of the information and the effort it would require to find the answers was daunting. There were so many ways to squeeze something out of this data: What surprised me is how quickly I realized that there were not many options for monetizing these data sources.
I looked at pricing models for the various options to determine what worked best for me and whether there were any alternatives that would add value to what I already had (or could build-out in the future). In the end, my team and I came up with a plan to sell the product on the open market. This was a hassle because there weren’t a lot of maturities regarding pricing schemas, business intelligence products, or customer insights.
There were certainly a set of assumptions that needed to be solved and true assumptions, but none of the models we found was the best fit for building out the business based on the analyzed data. It didn’t hurt that I had spent years as a consultant (and lots of trial and error) developing more traditional SaaS products that had promised truly transformational business outcomes.
How Power BI can be used to predict future trends in SEO
Power BI is a great tool for doing research and analyzing data. It’s free and easy to use so it’s a great option for bloggers or business owners who don’t have a lot of money to spend on tools.
- How to get the most useful information out of Google Trends?
Seth Godin: The number one rule for getting the most information out of Google Trends is to look at the most recent data. Google Trends is only as accurate as its newest data. If you have historical data that you’ve collected throughout the years, you can make predictions up to a year out, which is a crucial service for businesses. The best tool for pulling historical data from Google is Google Trends Histories.
Logically, you’ve got to be able to display the most up-to-date data and for businesses, if you don’t have historical data going back years, you might be missing so much of the customer journey.
- What is the point of cost analysis? One of the favorite tools for analysts is Cost-Effectiveness Analysis (CEA). It’s simple to use but you want to showcase the primary impact of your disease, product, line, etc. It’s an easy step to take in your Shopify store/business/blog.
Step 1: Find a new dashboard solution If you’re a Shopify store owner, you probably have a large collection of dashboards on your site that you use regularly. Here is where you can make the switch to a premium dashboard solution. If you have just a few dashboards, you can still try to make the transition to a MACH solution. However, the parts of the Shopify store/business you plan to upgrade to and maintain will cost significantly more in terms of time/effort compared to your basic dashboard.
Step 2: Find a new pricing plan If you don’t have your current pricing plan, you can still run the comparison tools, or build a predefined plan. The price per conversion (PPC) value should be added to the site price.
Finally, how Power BI data visualization can benefit SEO
For those of you who aren’t familiar with Power BI, it’s an analytical tool that allows you to gather data, visualize it, and share it online. Power BI is connected to other Microsoft services like Excel, SharePoint, and OneDrive. This makes it super easy to gather information and then share it with the world. While building the slide above, I was running into limitations that I didn’t know I was going to hit.
While it did come without limitations before release, with each milestone of the Anniversary Update, the one limitation saw it become a viable option for many more people, mostly businesses. Here are some issues and possible solutions you might run into as you roll out this tool on your team:
Forgot to change permissions on a SharePoint site. When you open up the Power BI logo, its super simple to see what services are connected to your BI experience. The most prevalent one is SharePoint. But you’d be surprised to see if you look real close to what label the page or the file you’re working with says: Microsoft Dynamics ERP. This means either your SharePoint site isn’t in the proper licensing mode, or your OneDrive settings trigger this type of connection.
If you can’t remember which values you’re configuring or don’t know what your OneDrive metadata is for, you can call up the Edit menu and uncheck the boxes for anything you don’t want, let these channels your data through, and not only is it causing a privacy issue (which it probably does ), but it will cause other bugs as well. The first solution I would try would be to go into your SharePoint site and catch all the “Enterprise Mobility Management Enterprise Mobility” or EMEO permissions that you may have. The next thing is setting these values again.
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