Lead Generation Tips For Online Marketers
Lead Generation Tips For Online Marketers
The number of marketers using social media is rising day by day. Social networking websites are the hot spot for lead generation as many people and businesses use them for business purposes. However, there are some major players in this space and that is Google, Facebook, and Twitter. These three giants have different ways of getting leads. Below are some great Lead Generation Tips for these giants:
Google: One of the best lead generation tips and a must to remember for every marketer is that you need a great landing page on your website that can drive traffic and gather leads. Many different techniques can help you create a good landing page. You can use a simple blog that talks about your niche and add some content to it.
You can also use paid and free options to promote the page.
If you want to convert traffic into leads, try giving out an irresistible freebie. Everyone loves free stuff and you can use that to lure people into joining your list. An example would be a free e-book or newsletter. Another option will be to give away some valuable information such as a free report or training that can benefit your customers greatly.
Facebook: Facebook has established its place as a powerhouse social media network that attracts millions of users. If you want to get ahead of the competition, then you need to have a compelling and exciting headline on your profile page. This will catch your attention and prompt your friends to take action. For lead generation through social media, you have to come up with an attention-grabbing headline. Ask yourself questions like “What will compel my friends to click through to my page?”
Twitter: If you want to target your audience specifically, then you should start following and tweeting people who are in your niche. You can also set up micro-websites where potential attendees can subscribe to your updates. Twitter is known for generating massive leads because it allows you to follow and re-tweet other people’s posts within a short period of time. The best part about using Twitter for lead generation is that you can easily ask targeted leads via your landing page. Once they have submitted their data, you can follow-up with them or send them sales materials such as your free reports or webinars.
YouTube: People love to watch videos and this is yet another powerful level of lead generation. You can upload instructional videos related to your business on YouTube. You can also include a link to your landing page in the description of the video. It will allow interested parties to see your videos and if they like what they see, they will be encouraged to visit your website for more information. The power behind this method of generating leads is in its simplicity as it does not require you to spend a penny.
Email Subscriber’s Lists: Many online marketers underestimate the effectiveness of email newsletters. They assume that since they do not have to print out content, their recipients probably do not care about receiving a weekly update on their habits and shopping habits. However, if you can craft email newsletters that are useful to your target audience, you can easily attract many new leads to your website.
One way to do this is by sending your webinars to your email subscribers.
In summary, the above-mentioned methods of generating leads are effective but they will not automatically generate quality traffic. It requires you to apply a consistent quality strategy that revolves around creating good quality content, frequent giveaways, and attending live webinars to generate quality traffic to your site. Remember that most online marketers fail to realize the importance of email marketing or the true power of article marketing.
If you do not apply effective methods for driving quality traffic to your site, you will only be wasting your time as well as your prospects’ time. Therefore, always apply the proven strategies of lead generation to generate quality traffic to your sites.
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