Most Effective B2B Marketing Tactics

Marketing Tactics

When it comes to business-to-business marketing many companies seem to struggle with getting their marketing strategies up and running on a limited budget. Many of the effective marketing strategies seem to cost a pretty penny, for example, Google AdWords, which its effective but is not a viable option for small to medium-sized businesses. The sheer cost of doing paid advertising can break a company if not done correctly.

The list I put together for you may get you excited but marketing but I can assure you these methods are proven effective for many years but some of you will say that it doesn’t work well. But I can tell you from a person who does many of these methods are a daily basis, they still work and I still generate quality appointments on a weekly basis.

COVID took its toll on our company as it did for so many other companies throughout the world. As the end of 2020 came to a close we started building momentum and in the first 3 months not only did we grow exponentially we also double our size using these exact tactics to generate leads and get appointments.

Not only will I share the tactics I use, but I will also share many of the tools I use to get this work done, but get it done fast and effectively.

Cold Email Marketing

 

The internet is a great resource for finding any information you need, and there are some benefits of email marketing that you should explore if you want your business to grow. Email marketing is one of the easiest ways to build up a customer base, and it allows you to send a steady stream of emails to a large number of people with little effort. However, when using this method of advertising it is important to make sure you use the right content. 

One mistake that many internet marketers make is to send out an email that is too sales-oriented. There are some benefits of email marketing that allow you to market your products or services more effectively, without going too aggressive. One of the best benefits of email marketing is that it can let you reach people who are not in your direct customer base. Because email marketing can be sent to people anywhere in the world, you may want to include a “contact us” form somewhere on your website. 

This will allow you to reach people who might not otherwise know you were selling something. Many people think that email marketing is an effective way to sell products, but sometimes it is just as good to give people information that they can use. Remember to keep this in mind while writing your emails. One of the most beneficial features of email marketing is that it allows you to build a large customer list quickly, sometimes in hours. Because email marketing has no set limit as to how many emails you can send out at one time, it is possible to quickly build a very large list by offering new products or services, or simply sending out messages periodically to your list. 

When you include an opt-in form on your website, you will be able to get people onto your list without having to pay money upfront. While the benefits of email marketing are well known, many people still do not take the time to set up their lists, so making the effort to build a list of subscribers will help you succeed online.

Tools I use:  Snov.io is an email finder, email validation and email automation tool that makes cold emailing a breeze and compared to similar platforms considerably cheap then their competitors.
 

Telemarketing

 

You can’t wait for customers to come to you. During the downturn, I’ve noticed some businesses are forced to find another angle to achieve their audience and earn new business. Direct marketing was pushed down the list due to cost. Public relations has also been dropped as there was no promise that the company Would see an instantaneous Return on Investment. So what advertising campaigns are worth pursuing? Well, all of them, and not one of them. We must all know by now that it depends upon whom you’re talking to what you’d like them to do.

One size won’t fit all. There is one certainty however, building confidence has to be high on the list. Were all so savvy of advertising campaigns today. The main aim of public relations being to find the brand, service or name noticed, whereas, telemarketing is a good way to receive face-to-face meetings with key decision-makers. Yes, I’d say the T-word. Everyone appears to shy away from it, but it’s been a quite strong channel for promotion campaigns through the recession since the Return on investment could be carefully tracked at each stage and obviously demonstrated: Did I get a consultation with them, no or yes? Supporting telemarketing with PR is often valuable as it may help to encourage the campaign and warm-up the prospects so that they’re more comfortable with, and receptive to your messages.

Telemarketing allows you to hit. Start a conversation directly with the decision-maker and build a powerful relationship with them. Engagement is critical. Just look at the phenomenal growth of Facebook and Twitter that’s most of us connecting with one another. That is a core attribute in the downturn as building company relationships and trust has been probably the most crucial key factor to receive an appointment and begin the first phases of securing long term and profitable company. But if Facebook and Twitter would be the soft end, the light touch of relationship building, you still need to receive in front of your prospective customer.

Don’t receive me wrong, I appreciate the importance of using a social network, it’s your online, real-time Curriculum Vitae, and it’s one of those promotion campaigns that you should be pursuing. But to turn your social network followers into a real business you have got to take a seat in front of them. Telemarketing, particularly when run in conjunction with supporting PR, can be an extremely cost-efficient method of kick-starting new company development in an economic downturn because securing every new client begins with one essential aspect a face-to-face appointment. Intellectually correct.

But what’s the real reason? Many people do not like utilizing the telephone to make that cold call. Emotionally that’s even more right, is not it? I bet there would be quite a few of you out there who just hate the idea of making that cold call into a brand new contact.

If you need telemarketing done, companies like MySource Solutions can provide a quality service at a fair rate (60% less then hiring locally).
 

Content Marketing

 

When it comes to answering the question, “What are the benefits of content marketing?” the first thing that we need to do is understand what it is, how it works, and why is it so important for any business in this day and age? The short answer: It all lies in the power of text. Content marketing is any marketing technique that revolves around the idea of creating and distributing content in a manner that engages with readers or prospects without the aid of other media. 

Content Marketing is arguably one of the strongest, most effective, and beneficial digital advertising strategies that any brand can utilize to reach and connect with quality leads and clients. However, before you can truly understand or appreciate the benefits of content marketing, you first need to fully understand how an online audience “sees” information today. Today, information is broken down into a myriad of formats, some more effective than others. Also, Internet users have conditioned themselves to tune out, ignore, or discard information that does not resonate with their personal brand experiences and interests in the way that brands do. With this said, it is essential that a brand takes the time to engage, listen, and truly understand its audience when it comes to Internet marketing, particularly content marketing. 

To create an effective content marketing campaign, a brand needs to understand and take advantage of the power of internet page views. For example, if a brand’s page views are low, then that page is not receiving the amount of attention and exposure that it deserves. The secret to gaining a steady stream of high-quality backlinks is to leverage your audience’s attention by providing them with timely and relevant information, engaging with them on a personal level, and then turning those interests into loyal customers and followers. With this strategy, you are setting yourself up for success.

As I am not a professional copywriter or writer in general I use tools like Article Forge to help me write my blogs, this is a great AI Writer that will not only save you a ton of time but get you a great foundation for your next article. Another great tool I use is InVideo, this video creation software is easy to use and you can make great videos fast.
 

 Some other marketing strategies worth considering are listed below, keep in mind some are expensive but effective others can be done a bit cheaper by handling it yourself or getting a virtual assistant from MySource Solutions

  1. Google AdWords, not the cheapest method but if you have the budget it’s worth doing, I recommend hiring a someone to put the campaigns together for you. Using Fiverr is a great way to find talented people to help put these campaigns together. 
  2. Facebook Marketing, while doing paid ads on Facebook isn’t as effective as AdWords it does work and is considerable cheaper. 
  3. Online Reviews, getting your current customers or past customers to provide reviews on online helps build exposure and creditability for your company. 
  4.  AI Chatbots, putting a chat bot or chat support on your website will help generate leads by engaging people who are on your site and interested in your product. 
  5. LinkedIn Groups, sharing relevant content in your LinkedIn Groups will generate traffic to your site and even generate leads from those visitors. 
  6. Affiliate Programs, depending your type of business creating an affiliate program might be a very lucrative way to generate sales.

While I know that not all these marketing tactics are the most popular, they will help you generate leads and close deals. If you have your doubts test them out for a few months and you will see that I am not mistaken in these tactics. 

If you need help generating leads we might be able to help, as a professional outsourcing company MySource works with many small to medium sized businesses helping the generate leads, providing customer service and many other services that might help your business. 

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