Product management is a field that is often misunderstood and misrepresented. However, the product managers are one of the most important positions within any organization
Positions You Should Consider Outsourcing: An In-Depth Look at One of the Most Cost-Effective Hiring Strategies
For small businesses seeking to grow, outsourcing is one of the biggest challenges. The position of which jobs you can and cannot outsource depends on your business goals. There are many functions that smaller businesses can outsource — from customer support to website design, and even writing and editing — but there are a few positions that should always be done internally, no matter how small your company is. Here are some positions every business should consider outsourcing and why they should be outsourced.
What are the most important business functions to outsource?
This depends on the type of business that you have. Generally, the most important functions to outsource are the ones that don’t make you any money. You need someone who is trained to make decisions based on the value, not the budget. What this means is that you need somebody working on the drawings and models, or the software that you run. Outsource this work because the cost of keeping someone on payroll is a drain on your bottom line. On the other hand, if you are generally successful and can handle most responsibilities yourself, here’s how to look at outsourcing as a possible business model. So you want to outsource, but how do you know who to partner with? One of the greatest advantages of outsourcing is that you don’t actually need to decide on who you are outsourcing to in the beginning. The steps that we talked about earlier in the article connect you to people who can answer that question for you. Sometimes, for instance, an architect can answer the question for you. However, the way it is answered varies by provider. For instance, some answers suggest that you ask a business partner what they would like to do. That is good, but this process is about determining who you’d like to have as a partner, not about finding somebody to do the work that you outsourced.
Instead, you have to determine if outsourcing is a good fit for your business overall. This involves your primary objectives, and the types of outsourcing you’d like to engage in. You should also consider whether the choice of provider is the best fit for your core objectives and goals. It should also be noted that sometimes a team will find themselves becoming the outsourcing partner.
The most important positions to outsource in your small business
The most important positions to outsource are the ones that you can’t do yourself and that you don’t want to do yourself. If you can’t do it yourself, then it’s not special or different or unique to what your business is all about. Companies with outsourced services do so on purpose, to reduce the burden on their domestic staff, as well as increase efficiency and profits. But no matter how close you are to your customers and prospects, expect the occasional customer to turn to you if they need help or are having a problem and start looking for an answer on the internet. So, if you have some meaningful experience or talent that would be valuable to an employer and they are willing to pay you, you should fucking go ahead and get it. Suck at what you do and how you help people, leave the rest to us.
Expect that when you find someone who would do the job for you it will be for a much lower amount. Someone with experience in a different field might charge you a bit more, while someone who does it as simply and easily as you or me might offer to take on the work for free. An outsourced specialist could even offer to pay your bills, so long as you quit your job first. You won’t have any say in how they work for them, or how your cover is protected during the transition, but you will still receive almost all the value and experience you could have gained working for the company as a domestic employee.
It’s the same with skills like web design. A professional in a new field might be willing to take your skills to create the website for nearly free. Then an experienced web designer in your city or country would charge significantly more.
1. Customer support
You can have the best product in the world but if the service sucks, customers are not going to stay. You need to have good customer support.
It touches so many of the elements of ranking and content, and so many topics, that it deserves its own Whiteboard Friday. This week I’m compelled to share an anecdote that points to the core problem in wear apparel. How to improve customer experience in retail
Three years ago, Team Rubik’s came to me with such an amazing listening device to improve their listening experience. The product is really cool. We were told it will help them place subjects in their scanning device’s beam of light so that when they enter a retail store, it recognizes how the customer moves through aisles and guides them closer to the merchandise.
Unfortunately, within the same year, Team Rubik’s resources and its listening software were both stretched pretty thin to support this new product. Their listening PC software strained for bandwidth and served content only to the devices that contained the software. Furthermore, they were getting hit by penalty algorithms because some of their listening software had applied too much negative social content.
User experience is entirely dictated by how the store actively aperients the experience of the customer. For example, Apple’s store appends recent orders to the shopping cart, providing an experience that feels like the retail brand copied eBay and Amazon. Customer service in retail should deliver a warm welcome when the customer enters the store, accompanied by helpful content. This will also, I hope, correlate to the content in the store making itself available to search engines. Sadly, we have examples of retail brands that employ terrible UX.
The comparison of Yelp and Amazon has been made before, but no comprehensive study has ever tackled the intersection of U.S. stores vs. international markets.
2. Graphic design
Graphic design is all about communicating an idea. It’s about taking a concept and turning it into something that people can understand and relate to. It’s about conveying your brand’s personality through visuals. It’s about taking a complex message and turning it into something simple and easy to understand.
Writing a captivating, short paragraph is a basic skill for graphic designers. It’s the simple act of summarizing an idea or a personality without over-complicating it. We can summarize and simplify an idea using language like “the most significant point of this message is…” or “this graphic represents…” or even “let’s have a look at this example of this popular fashion trend.” While these phrases sound simple, they can easily become convoluted and misinterpreted. Look at this example and notice how the combination of words is instructive and leads to misunderstanding.
Akin to “hook people” or “draw them in,” a succinctly written paragraph can lift your message from obscurity to attention. It also provides context and value to a reader.
Paragraph length: 3–9 sentences
Color: Red for impact. The use of red color in marketing can influence positively or negatively depending on what industry you’re in. Marketing teams need to pay attention to the psychology of why people buy.
A red background attracts attention and stands out. That’s why spending more money on a red/black color gradient website can give your website more value and authority than a black/white one, even if your prices are the same.
Tone: What are we trying to convey? Are we trying to be sexy, casual, or serious?
A company’s tone is consistent with its values. To be consistent, your company’s tone should align with your values and company’s goals. These goals should align with other companies’ goals. For example, if the primary goal of your company is ethical and trustworthy, then it will have a similar tone as eBay or your local car dealership.
3. General accounting and bookkeeping
General accounting and bookkeeping services cover a wide range of services related to the financial management of a business. These are services that are provided on an ongoing basis by an accounting firm to a business or an individual; they are not one-off services.
The services provided by an accountant can be broadly divided into the following: Of these services, bookkeeping is the most basic item on a firm’s service to a client. Accounts belonging to a business or a person are usually kept by an accountant. This is often referred to as general accounting. Other services an accountant provides include any that relate to the preparation, payment, clearance, or validation of any document. Examples of these include invoices and contracts, property tax returns, leases, copyright, and patent certificates, and personal tax returns.
Income Tax is the general name for taxes, such as income tax or capital gains tax. Businesses pay income tax either in the same business or through a separate personal tax return. This is sometimes referred to as an individual tax.
Businesses also sometimes choose to pay corporate or partnership tax upfront or in installments.
Fiscal Year (YY)
The fiscal year has always been a very flexible calendar year, starting on the first Monday in January each year and ending on the last Monday in the December of the same year. Until very recently, the date itself was a feature of the calendar year.
However, the emergence of electronic commerce dramatically changed the calendar year. It has since become an arbitrary date imposed by the vendor of a service that supplies a service itself. For example, an accountant might choose to start work on the 31st of January to finalize a contract. These dates work back to January 30th and beginning work on the 1st of February puts the start of the next fiscal year into the calendar year.
Before the shift to electronic commerce, most circular contracts in employment ended on the X dated the last Monday in February in the same month and year.
4. Website design and maintenance
Your website is your online business card and it needs to look good and be easy to use. The easiest way to do that is to outsource it to a web designer with experience in the industry.
When you have a nice website but you feel it doesn’t look like a business card, don’t despair; web designers and developers have been successfully doing it for years. In 2009, Sara Blakely designed a beautiful site called She Enters, which helps people enter virtual competitions. She decided to let her graphic designer friend Dave Soppina do the same for a new business she was starting.
She drew on her experience, and Dave created a corporate-looking layout with colors and typography appropriate for a SaaS business.
She Enters is gone now, but Dave’s creative design has been used in thousands of websites, such as Spotify, Etsy, Ziprecruiter, Dropbox, Flipp, Twitter, Docusign, and many more.
It all started because Sara needed a clean and simple design for her own side business. And although you may feel overwhelmed by the sheer volume of great websites out there, they are categorized by the best-designed websites in this country or in the world.
There are some categories for web design, such as logos, colors, fonts, and even modules to combine three or four elements to achieve a finished look and feel.
If you prefer complex interfaces, here are some good options for you:
Sites that have combined colors, typography, and complex layouts have a design language that professional designers use to create a consistent look and feel across the industry. You can see some examples of such websites in this article.
When you don’t pick a design person to do the design for you, you’re wasting a valuable resource: time and money.
Good website quality is synonymous with good conversions.
When should a company always have an internal employee for a specific position?
You should always use an internal employee for a specific position when it comes to things that are directly related to the core of your business. For example, if you’re a company that sells coffee, you should probably hire an internal employee to run your coffee roasting machine. His job is to make sure that it runs efficiently and safely. It’s probably a good idea to limit the scope of the internal employee to accomplish that job or core function with zero external distractions.
If you have a highly specific product you need to develop for a specific market, it’s probably better to have a product development department lead filled by employees completely dedicated to that work.
This person should have no absolute more power than any other employee. If they disagree with your product direction and design decisions, they’ll likely resign.
This is a crazy idea for most companies. The first time I heard it, I immediately thought it sounds great. Experts in the field will praise such an idea. After digging deeper, I found the mere fact that such an idea even exists is crazy.
Product development departments lead by internal employees are common in retails or manufacturing, but generally speaking, are limited to one specific thing. Why not make them much broader?
For example, if you have a brand new product for your coffee company, you can have company employees develop a plugin for Lightroom so you can easily edit your photos from your laptop or desktop.
If you also own a mobile app company, consider hiring an internal employee to create custom iOS/Android app versions. You can then market it just like any other app. Anyone can write custom zip codes on an official government or business maps app to increase visibility or ease navigation for frequent users.
“Smart marketing is not about selling more stuff; it’s about selling the right stuff”.
More popular positions that are outsourced
- eCommerce Support
- Virtual Assistant’s
- Research / Data Entry
- Digital Marketing
- Human Resources
- Technical Support
Some business functions can always be outsourced, but there is no universal function that can be always done internally. Every company’s needs are different, so it is ultimately up to you which positions you want to handle internally and which ones you want to outsource.
There are always going to be functions in a business that can be outsourced, but there is no universal function that can be always done internally. Every company’s needs are different, so it is ultimately up to you which positions you want to handle internally and which ones you want to outsource.
According to a survey done for the Watson Institute at Georgetown University, outsourcing only 9% of functions is better than outsourcing 90%. However, outsourcing 30% of functions can save your company money and increase your productivity. Below are three reasons why outsourcing can be effective for small businesses. “Many firms are ‘on call’ for events like shifting production from one country to another, taking layoffs or a new start, changing ownership, or seeking bankruptcy protection.
If a firm doesn’t have a plan, the contract is awarded on a contingency basis, with no clear indication when the firm will be required to get back to work. Foundational companies commonly can’t ramp up to handle unexpected demands in their line of business. A contract might even specify that staff should leave a facility by a certain time, leaving future employees with no guidance as to what to do next. In extreme cases, the company could even shut down without notice.” — From an article published in Harvard Business Review
When a firm outsources a function, it essentially removes the middleman in the process. It allows a company to focus on its primary goal, which is managing its business and encouraging growth. It makes management and operations more efficient and allows staff to take the focus off responsibilities and onto tasks in their line of business. Instead of receiving a quarterly report from an executive in an executive suite telling employees how their operations are doing, they only receive a brief, 1–2 page memo detailing tasks that need to be done. This frees them up to focus on how to better manage the business and grow their business, rather than try to continually figure out how the business is going to do without them.
Interested In Outsourcing?
MySource Solutions is a popular BPO based in Kansas City but with operations in the Philippines. We generally save our clients 50% to 70% on labor cost, increase productivity, quality and overall increase in business efficiency.
Contact us today for a free consultation: email@example.com or call 844-468-3330
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