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Quick tips for writing a great sales email
Most sellers today have a hard time writing sales emails that apply to the actual business. Before you take it personally, try to put yourself in the position of a prospective customer and practice writing.
Every day, a prospective customer receives so many messages from you that everyone has time to read them carefully. You have enough information to decide quickly whether your time is worth it or not, but you need to write personally.
If your email doesn’t make the cut immediately, you’ve lost it and you may miss your sales target. The safest way to get it read by anyone is by you, even if it may be missed by sales targets.
Far too many salespeople spend their time creating the message body and then quickly reach the subject line at the last second. Instead, focus on creating your subject lines and pay special attention to the first sentence. Focus on your topics in the first sentences and focus more on the content of your email, not just the title and subject, in the second and third sentences.
Make sure your subject line is convincing and simple and straightforward in advance, but strategically there is another component. If your email is ever to be opened, you must have it strategically aligned in all its components. The vast majority of potential customers scan their email before opening it, especially if you plan to use your email program.
The first sentence of your email should look as if it was written specifically for the individual interested party. You should not try to impress your potential customers with the quality, structure, or formality of the writing; they don’t care.
In fact, in today’s business world, it is much more likely that a formal-sounding email will be deleted than a more casual one.
If you don’t have to do a lot of research before sending your email, you can always do some research to show who the recipient is and what their deepest frustrations might be. Use social networks and search engines to find out more about them, dramatically increasing the chances that your emails will be opened, read, and answered.
Calm your potential customers and dramatically increase your chances of a sales pitch. The entertainment and ease are what matters, not the content of the email itself or the tone of your message.
Don’t send the same message to everyone, but instead give challenges and performance that are tailored to your organization and potential customers and show that you have done your homework. Personalize your sales email by greeting potential customers with their first name. If you think you can just copy and paste your email to multiple recipients and change only the first names, it’s over.
Writing too much is one of the biggest mistakes sellers make when it comes to selling emails, so keep your message as short as possible.
Remember that your goal is not to inform or flood your potential customers with information, but simply to elicit a reaction.
Your sales mail should never be more than five or six sentences, and if your message is too long, continue until the subject of your first sentence catches the attention of customers. Potential customers don’t want to read several paragraphs, so shorter is better, but if they do, they probably don’t care.
If the aim of your sales email is just to elicit an answer, then you should ask questions. Encourage your prospects to get involved by asking: “Do your topics sound true to you? Simple questions make it easier for your perspective to answer and engage, which ultimately leads to further conversations.
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