Social Media Trends You Need to Know in 2021 and Beyond

Social Media Trends

Social media is a powerful tool for marketers. Platforms like Facebook, Instagram, and Snapchat are now an integral part of consumers’ lives and businesses need to find ways to connect with their target customers through these channels. However, there’s been a content overload on social media and the competition is very high which can make it challenging for you to stand out unless you have a clear social media marketing strategy in place. The good news?

Keeping abreast of the latest social media trends can help fuel your strategy and ensure that you’re on top of your game when it comes to connecting with your audience! Here are some important social media trends that we think will be worth keeping an eye on in 2021 and beyond…

Traditional Social Platforms Will Continue to Perform

As consumers turn away from traditional media, social platforms offer a way for marketers to reach their target audience. Facebook and Instagram have both added new features in the last year which has helped them stay at the forefront of consumer engagement – especially on mobile where users are less likely to use other browsers than Safari or Chrome. Snapchat continues to grow its user base with young audiences as well as brands who want more control over advertising campaigns. These traditional social platforms will continue to be used by many in 2021 and beyond because they continue to offer an engaging experience for all types of people across industries.

Social media is a powerful tool for marketers. Platforms like Facebook, Instagram, and Snapchat are now an integral part of consumers’ lives and businesses need to find ways to connect with their target customers through these channels. However, there’s been a content overload on social media and the competition is very high which can make it challenging for you to stand out unless you have a clear social media marketing strategy in place. The good news? Keeping abreast of the latest social media trends can help fuel your strategy and ensure that you’re on top of your game when it comes to connecting with your audience! Here are ten social media trends that we think will be worth keeping an eye on in 2021-2030.

Social Commerce Will Continue to Grow

Social commerce is an emerging trend that retailers are beginning to jump on. As of 2018, there was a 12% increase in consumers who made online purchases following social engagement and 22% of those users said they were influenced by being tagged in posts with product tags. Brands need to be aware that their target customers will likely buy products from them as well – so brands need to join the conversation happening on social media early on (or risk losing out). Social platforms like Instagram have also rolled out new features which make shopping more seamless than ever before such as shoppable stories where you can see what people are buying and purchase items directly without leaving the app!

The evolution of mobile has led to several changes within the industry over the past few years. One of these changes is the rise in social media marketing and its impact on consumers, advertisers, and brands. In 2021, several noteworthy trends will have a profound influence on this industry including artificial intelligence (AI) which can be leveraged to better understand customers’ needs and provide more personalized content; augmented reality (AR), which allows marketers to create immersive experiences for their target audience without requiring them to leave the app or website they’re using; voice search and connected devices like smart speakers where you can use your voice to interact with different services such as making purchases through Amazon Echo.

Video Content Will Dominate

As consumers spend more of their time online on mobile devices, video content will continue to dominate as the preferred medium of communication. Video marketing is an effective way for marketers to better reach target customers and provide them with information in a format that’s easy to digest through short snippets (30 seconds or less). You’ll see this trend grow even further in 2021 when there are predictions that 85% of internet traffic will be due to streaming videos.

Over the next few years, social media is set to change in many ways. Here are ten social media trends that we think will be worth keeping an eye on over the 2020s:

– Social commerce will continue to expand as consumers spend more time online via mobile devices and brands can expect a higher involvement from their target customers who may buy products directly through Instagram or Snapchat without leaving these apps;

– Video content will dominate as it’s easier for marketers to reach out to their target audiences with short snippets which often take less than 30 seconds of users’ attention spans;

– With AI at our fingertips, marketers have access to personalized insights into what customers want – they’re able to understand customer needs better so they can provide them with a more tailored experience;

– Augmented reality (AR) is another trend that will have an impact on the way brands reach out to customers in 2021. AR allows marketers to create interactive experiences without requiring their users to leave the app or website they’re interacting with – it’s perfect for those who are skeptical about mobile optimization and want a richer, more immersive experience;

– Voice search and connected devices like smart speakers where you can speak directly into your device using voice commands such as Amazon Echo will allow consumers to make purchases without needing a screen at all! This is great for shoppers who don’t use touchscreens well but also anyone who wants some hands-free convenience when browsing items online.

Live Streaming Is Growing Rapidly

Social media has become more and more visual over the past few years – in 2021, we can expect this trend to continue with live-streaming becoming the norm. Live videos are a good way of engaging an audience as it’s pretty much impossible for viewers not to watch what you’re streaming if they know that there may be something interesting happening at any moment.

Live video is also useful when updating followers on current news or events; consumers will enjoy being able to follow their favorite brands without needing a screen with these new innovations! Facebook launched Watch which allows users to access different types of content but live streams have been one of the most popular features since its launch date back in 2017.

A major driver behind this social media phenomenon is that people are looking for a deeper connection with the brands they follow. This is why live video has become so popular – it creates an intimate and personal experience between viewers (who often feel closer to their favorite influencers) and streamers.

It’s also worth noting that this trend isn’t just limited to streaming videos; more marketers are adding live chat features on websites as well, giving consumers instant access to information without needing them to search through pages of content. For example, Amazon added a live chat feature where customers can get help from experts about specific product queries in real-time! In 2021, expect even more social media trends which focus heavily on building customer relationships.

Higher Adoption of Augmented Reality

Augmented reality (AR) is another trend that will be important in 2021. AR allows marketers to create interactive experiences without requiring their users to leave the app or website they’re interacting with – it’s perfect for those who are skeptical about mobile optimization and want a richer, more immersive experience.

However, this isn’t just limited to apps! Brands like Microsoft have been experimenting with augmented reality technology on websites as well so that consumers can access different features simply by looking at products through their web browsers; facial recognition software may also rely heavily on AR for computers to understand what we look like better than before.

This means when you go online shopping, you’ll find yourself immersed within an environment where your product choices come alive right in front of you with augmented reality. You’ll also be able to get more information about products, such as how they fit in your space or what colors go best together without having to make a purchase – all before committing!

Influencer Marketing Will Continue to Get More Popular

Instagram influencer marketing is a trend that has been sweeping the world over recent years. Influencers on Instagram are people who maintain an account where they post pictures of their everyday life, and these posts often include products or brands which they’re promoting in some way.

For example, you may see a picture of someone’s outfit with tags from what clothes they’re wearing – either as part of sponsored content or just because it looks like something similar to what the poster likes! In 2021, this trend isn’t going anywhere; marketers will continue to rely heavily on influencers for future campaigns since consumers trust them more than any other type of advertising.

Influencer marketing can be done both through organic means (i.e., the influencer shares their opinion on a product in a post) or through sponsored content (i.e., the influencer is paid to share posts featuring certain brands).

What You Need to Know about Social Media Trends for 2021 and Beyond:

– Live video is becoming the most popular form of social media, as viewers want an intimate connection with their favorite brands.

– Augmented reality will permeate different types of websites, apps, and products so that consumers can make more informed decisions without needing screen time.

– Influencer marketing has proven successful over recent years because followers trust them more than any other type of advertisement; this trend isn’t going anywhere soon!

Conclusion

Video content is the way of the future. It’s a fact that video will dominate in social media and internet marketing, but it cannot be ignored on other platforms too. Social commerce has been growing steadily for years now with no signs of slowing down any time soon. The most popular social networks are also still performing very well- especially Facebook which recently broke 2 billion monthly active users!

When you add live streaming to this mix, there’s never been more opportunity than right now to stay ahead of the curve online by creating engaging videos or leveraging today’s top trends like our team at MySource can help you do! Have we missed anything?

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