Software as a Service (SaaS): Use It to Grow Your Business

In today’s world, software as a service (saas) is everywhere. This software is often accessed through the internet, and it relies on cloud computing to provide access to software applications.

customer relationship management

It can be difficult for businesses to make a decision about whether or not they want software as a service because there are so many different options available. In this blog post, we will discuss what software as a service is and how your business can use the SaaS in order to grow its customer base!

What is Service as a Software (SaaS)?

saas model

Service as a Software (Saas) is software that is accessed through the internet, and it relies on cloud computing to provide access to software applications. Saas can be used to handle software applications that are too complicated for users, or it can be used by companies who want access to the software but don’t have the resources necessary in-house.

Companies generally use SaaS for software that is software-intensive. This software includes applications like project management software, communication software (like instant messaging), and even business intelligence software.

Why is Software as a Service So Popular?

cloud security

Many businesses are turning to SaaS because it provides them with the ability to get access to software without having to invest in purchasing their own hardware or software license. Instead of purchasing software, businesses are able to use software applications on a monthly or yearly basis for the fraction of the cost that they would have paid had they purchased it outright.

SaaS is also attractive because many companies are turning towards cloud computing in order to guarantee security and reliability when it comes to storing information online. Cloud-based software is also very easy for employees to access, which means that they are able to work more efficiently.

Who owns my SaaS data?

enterprise software

Your Saas data is owned by you, not your software provider. SaaS can be a great way to grow your business but make sure you own the data before signing up. Service level agreements are important to have so you know what your software provider is responsible for. A service level agreement (SLA) is a contract between software providers and customers that ensures the product will be up, running, and available for use.

Your own data is important to you. With SaaS, it’s important to protect yourself and your data before signing up for software that may not keep the promises they make in their SLA agreements!

Always review all detail in the SLA agreement before signing up for software as a service.

Advantages of Service as a Software (SaaS)

saas provider

Using a Service as a Software (SaaS) can be extremely beneficial to your company.

We will explore some of the advantages of using SaaS software.

One of the main advantages is that SaaS software takes little to no time to set up and install, which means there are very few barriers for entry in regards to using the software. This makes it easy for employees or other workers within your company to access this software quickly at any time they would like to use it.

The software is hosted on servers that are maintained by the software company, not your own IT department for example. This means you do not have to worry about any of the headaches involved with updating and patching software or dealing with software bugs. All these issues will be taken care of by the software provider themselves so there are no software issues.

Another advantage of SaaS software is that you can access it from anywhere in the world, even when you are not connected to a network. This makes it easy for your employees who may be out on remote assignments or traveling and need access to this software while they’re away from their usual work environment. It also means you do not need to worry about software compatibility when working with employees who use different types of software.

SaaS software also has a low barrier for entry and can be available on any device that has an internet connection, which means your employees don’t necessarily have to learn new software or purchase new devices if they already own one. The software is also available on mobile devices, which means software updates are pushed automatically to your software.

This software can be highly beneficial in terms of offering you a decent ROI (return-on-investment), by allowing you to improve the productivity and efficiency within your company – helping you save money in areas like travel expenses for example when employees can work remotely on the software they can access from anywhere. SaaS software also offers the ability to improve employee satisfaction by giving them more flexibility when it comes to working hours and locations since employees are able to use this software while not in the office or at their desk which gives them a lot of freedom.

It is clear that using Service as a software (SaaS) software can be highly beneficial to your company when it comes to improving business processes and productivity.


Being able to efficiently scale your business is another benefit of using SaaS software.

Scalability refers to software that can grow with your company by easily adding new features, employees, or users without needing to make any changes. This is a great benefit for businesses who want to expand quickly and efficiently when they need it rather than having software that cannot keep up with their needs as the business grows in size and scope over time.


The costs to develop and/or maintain your own software can be quite costly but with SaaS services software you are able to avoid these costly software costs.

With SaaS services software, the software is hosted on servers that are maintained by the software company so there are no server maintenance fees involved when using the software – this reduces your monthly expenses for maintaining hardware and network infrastructure which can be expensive in terms of keeping it up-to-date and patched for software security issues.

Another benefit of SaaS services software is that there are no upfront costs involved, which means you can start using the software quickly with very few barriers to entry when it comes to implementing this software in your company since there aren’t any additional hardware or software costs involved. The only cost would be a monthly software subscription which can be paid for in advance or with a credit card.


Having up-to-date software is critical for software security and to make sure your software is able to keep up with technological advancements.

With SaaS services software the software company will automatically update your software for you so there are no additional costs involved in terms of updating this software – making it a convenient service that just happens behind the scenes without any extra effort on behalf of the software company or your own software team.

The software updates are done automatically so you do not have to worry about updating the software yourself, which is particularly useful for businesses with limited IT capabilities who might find it difficult and time-consuming to update their software themselves on a regular basis. This automated software update system also helps ensure that everyone in your organization is using the software with the latest and most secure updates applied.

This is a great benefit since you can ensure that your software will always be updated with software security patches to help protect against vulnerabilities in software, helping keep your business data safe from hackers who often exploit un-patched software such as operating systems or web browsers for example – this keeps everyone’s software up-to-date and protected.

Does the tool suit your current and future user environments?

business applications

Depending on your company needs you may need to use a SaaS short term but chances are you will need it for the long term, this means you need to make sure that it fits not only your current needs but your future ones as well. You need to make sure your software is going to grow with you and provide a long-term solution.

This also means that software as a service may not be right for every business depending on the size, if it’s just starting out or has been around for a while software as a service might not help much in growing their company even if they only need software for a short time.

Is it scaleable?

We talked about scalability earlier but I wanted to hit on it again because it’s such a vital part of the software as a service. The software needs to be able to grow with your company, which means you should not only look at the current state but also what will happen in the future and make sure there is room for improvement or expansion. If it doesn’t have scalability then this could mean doing away with software as a service and going with something more permanent.

Is it reliable?

It’s important that the software is reliable, if it’s going down regularly it cause a major issue to productivity especially if it’s the software you need on a daily basis. You want software that is going to be there when you need it, even in the midst of an emergency or crisis. Make sure your software has reliable backups and fail-safes so nothing can go wrong with productivity!

Is the SaaS a good platform?

Probably the easiest way to know if it’s a good SaaS platform is to check out online reviews, it’s always good to get a second or third opinion. You can also look at software forums or ask friends in your industry what software they are using and if it’s working for them, be sure to do some research because there is nothing worse than jumping into something without knowing enough about it!

Are you ready to take the plunge? Is SaaS software right for your company? If it is then you are already off to a great start, just make sure that the software fits into your current and future user environments. Software as a service can help with software that scales if reliability is important but there are other things to consider before jumping in head first!

Team collaboration

Does the SaaS support team collaboration? Being able to effectively collaborate with your team is vital to the success of your software. If you are using software that does not support effective collaboration, then it may be time for a change.

You need to ask yourself how many people need access now and how many may need it in the future and make sure the SaaS can support all of them.

Is there a steep learning curve?

The software needs to be intuitive and easy to use. You can’t have a team of experienced users losing valuable time because they are learning the software from scratch or having issues with navigating through it.

Customer Support

This is always at the top of my list when researching a new SaaS, how is there customer support?

Do they have software support and training? Is there 24/365 support or just during regular business hours? What do they offer in the way of software education, courses, tutorials, and documentation? These can be all deal breakers depending on your current software.

The SaaS you choose should provide easy access to its help docs and an easy way to contact support.

Are they committed and passionate?

A software company is only as good as its people; this will become evident when you begin working with them. You need a software provider that is going to be around for the long haul, has the passion and drive to see your project through from start to finish, and provides amazing service.

IT security

Many times when your use SaaS you are putting in sensitive company information and client information so it is obvious that IT security is considered when choosing software.

What are the data security protocols? What happens to your data when they no longer need it or you cancel? How is access granted and revoked? Are there any compliance issues that may affect this software choice such as HIPAA, PCI-DSS, SOX, etc.? These can all be deal breakers depending on your business needs and software requirements.

You need to know if the SaaS you choose has a data center and infrastructure that is compliant with your current security policies and protocols, as well as future proof for any upcoming changes in compliance issues.

Price point should be considered but not necessarily used as the only deciding factor when choosing software. There are many companies out there that provide software at different price points for a reason.

There are software companies out there with comparable software but charge more because they have higher service levels, better customer support, and offer training courses. Then you have the ones who may be less expensive however lack in all of these areas which can cause issues down the road when you’re trying to implement software.

What is cloud computing?

cloud services

It’s good to have at least a basic understanding of what cloud computing is before you start to use it. Cloud computing is software that’s hosted on the Internet, not your computer or company network. So it’s software-as-a-service ( SaaS ).

This allows for easier access to software, and software can be used from any device with an Internet connection. In essence, you’re using the cloud to access software – which is a type of cloud computing.

You may have heard about it in terms of productivity software or business software. You might also hear this called on-demand software because applications are delivered through the internet at the time you need them.

This software is usually accessed through a web browser, without any installation on your computer or company network required. It’s also known as software-as-a-service ( SaaS ), which means that the software lives in the cloud and isn’t installed locally at all – it can be used from anywhere with an internet connection.

What's the difference between SaaS and on-premises?

saas vendors

The difference between SaaS and on-premises is that software as a service is software that’s hosted in the cloud, while on-premises software needs to be installed and managed by one of your IT staff. Another difference between SaaS and on-premises software is who owns it — with SaaS, you own the software but not the hardware or data center where it runs; with on-premises software, you own the software plus all of its related hardware and data center assets.

Is my data safe in the cloud?

The short answer is yes, the reason is that SaaS is hosted through a cloud platform, and the software vendors themselves implement security measures to ensure that your data is safe. These security protocols are built-in at the software level and are always up to date.

SaaS providers also often put into place certain best practices that you should follow when setting up your security protocols, such as:

  • keeping the software updated on a regular basis (this ensures the latest patches and updates)
  • ensuring SSL is set up for all websites or software interfaces
  • ensuring a strong password is created and used for all accounts.

Many SaaS companies use a third-party secured server to host software, which also ensures that data is safe. These companies also have a team of specialists who manage software and hardware, ensuring that it is up to date at all times.

What are the most popular types of Service as a Software (SaaS)

The SaaS industry is pretty massive with tons of options to pick from. SaaS software is software that you can access and use on a subscription basis. You don’t need to buy expensive software or install it, as the majority of services offer their products online.

The most popular types of SaaS software are:

Collaboration software:

Allows multiple users to work on a project at the same time and in real-time. One example is Slack, which has over ten million daily active users and seven million weekly active channels.

Customer relationship software (CRM):

This type of software helps you manage your customers or clients better by allowing for more effective management and tracking of information. For example, Salesforce is software for sales teams, and it allows you to integrate with your existing software programs like accounting software.

Enterprise resource planning (ERP):

This software offers all of the tools needed to run a business such as financials, operations, supply chain management, and more. For example, Microsoft Dynamics 365 integrates many different components of software into one.

Human resource software:

HR software helps you streamline and automate your human resources department by tracking employee history, payroll, and benefits. For example, Gusto allows for all of this but also has tools to help guide hiring processes and track company culture initiatives too.

Marketing automation software:

This type of software manages the process of reaching out to leads and potential customers, as well as converting those leads into paying clients. One example is Hubspot which has over 15 million users.

Project management software:

Managing projects can be difficult for many businesses, but software like Basecamp allows you to manage your tasks better by assigning them a due date or deadline along with communicating updates to your team.

Sales software:

This software manages the process of lead generation, tracking leads, and closing sales reports. For example, Toptal uses software for managing client projects with their own pricing models in addition to customizing plans based on agreements between individual clients and freelancers. 

Time management software:

Keeps track of how you spend your time and makes it easier to track efficiency. For example, Toggl is software that you can use to manage projects and tasks as well as maintain a work-life balance.

File sharing software:

Allows you to store, share and access files online instead of having to use cloud storage services like Dropbox or Google Drive. One example is Box, which provides businesses with a secure platform for managing their documents from anywhere in the world at any time.

SaaS helps many businesses in growing and scaling. It’s software that is accessible from any device, has been around for quite some time now and it can be very affordable if you pick the right plan.

What are some of the most popular SaaS applications?

service providers

As mentioned before there are many SaaS applications on the market, below is a shortlist of some of the most popular ones.

Google Apps:

A set of cloud-based software tools that includes email, a word processor, and spreadsheet programs. For people who have never used computers before or prefer using software applications on tablets or smartphones rather than laptops. It is more user-friendly with a clean interface and it saves space by storing information in the cloud instead of locally on users’ computers.


A software that is used to send, receive, and share files with other users on the same platform. Dropbox allows users to store documents in a cloud-based file storage system which makes it easy for its user to access their files from any computer or mobile device. To use this software all you need is a Dropbox account and to install the software.


A software that offers help desk software as a service and it has many different applications such as email support or social media feedback, ticket management, etc. It helps companies track issues across their support channels so they can easily solve any problem efficiently with little time wasted. Zendesk software is very affordable and it has a user-friendly interface.

Google Drive:

A software that offers cloud storage that enables users to store, share and sync files between multiple devices including smartphones, tablets, or laptops. Google Drive makes collaboration easy as everyone on the same platform can access shared documents from anywhere in the world. It is software that allows users to store all their files and it automatically saves any changes they make so there are no issues with losing important information.


A software that offers marketing software as a service and it is one of the most popular SaaS applications. It helps businesses turn their website into an effective lead generation machine by driving traffic, increasing sales, and keeping customers happy. This software can help companies grow because they know exactly what happens when people visit their site including who visits them and what pages they looked at. HubSpot software is easy to use and it offers very good customer service with quick responses if help is needed.


A software that offers group chat and instant messaging software as a service. Slack is used to share public or private channels for groups, keep track of what people are doing, send direct messages which remain private between two users, create new conversations from scratch with hashtags (#) to find certain topics easily. This software helps companies save time by keeping everyone updated on what’s going on. It is software that allows people to communicate through chat rooms which can be very efficient because it saves time by not having everyone sending out individual messages back and forth.


A software that offers email marketing software as a service that helps companies grow their business with the use of newsletters. This software is very affordable and it has many different templates to choose from with easy-to-use features. It reduces spam for its users because the software lets them know who opened their email when they read it if someone unsubscribed or bounced which helps keep track of things that are going on in real-time.


related terms cloud computing

SaaS has been around for a long time but it didn’t start to grow the way we know of SaaS now, until recently. SaaS solutions can help your business by allowing you to focus on what really matters: growing and developing.

  • SaaS is even more popular than ever before thanks to cloud computing. SaaS is a great option for small and medium businesses.
  • SaaS solutions come with many advantages over traditional software: it’s easy to use, can be accessed from anywhere, is less expensive than legacy systems and you don’t have the burden of managing infrastructure or hardware updates.
  • SaaS providers offer different pricing models which allow you to pay for SaaS solutions based on what your business needs. SaaS providers offer great service and even better support, so don’t hesitate about making the switch!
  • SaaS is an easy way to make sure that everyone in your company has access to all necessary tools without any hassle. It can free up time and money, allowing you to focus on your business. SaaS can be a great investment for your company’s future!

SaaS is here to stay because it makes life easier and more efficient. It has become an industry standard that will only grow in the future. SaaS has many benefits over traditional software: SaaS is easier to use, SaaS can be accessed from anywhere and SaaS ensures that you don’t have the burden of managing infrastructure or hardware updates.

SaaS offers different pricing models so your business only has to pay for what it needs. SaaS providers offer great service and even better support which means there’s no reason not to make the switch! SaaS is a great investment for your company’s future. SaaS will continue to be an industry-standard because it makes life easier and more efficient so don’t hesitate about making the switch.

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